. The following appeared in a memorandum to the planning department of an investment firm.
“Costs have begun dropping for several types of equipment currently used to convert solar energy into electricity. Moreover, some exciting new technologies for converting solar energy are now being researched and developed. Hence we can expect that solar energy will soon become more cost efficient and attractive than coal or oil as a source of electrical power. We should, therefore, encourage investment in Solario, a new manufacturer of solar-powered products. After all, Solario’s chief executive was once on the financial planning team for Ready-to-Ware, a software engineering firm that has shown remarkable growth since its recent incorporation.”
投資公司計劃部的備忘錄：
將太陽能轉(zhuǎn)化為電能的幾種設(shè)備的成本最近降低了。而且，一些令人興奮的轉(zhuǎn)化太陽能的新技術(shù)正在研究和開發(fā)中。因此我們可以預(yù)期作為發(fā)電原料的太陽能將變得比媒和石油更便宜更吸引人。我們應(yīng)該鼓勵給新的太陽能動力產(chǎn)品制造商Solario投資。畢竟Solario的CEO曾是Ready－to－Ware（一家在其新近成立后表現(xiàn)出眾的軟件工程公司）的財務(wù)計劃團(tuán)隊中的一員。
1. The decrease of the cost of several types of equipment does not necessarily guarantee the reduction of the overall cost of the convertion of solar energy into electicity.
2. It is still too early to say that the technologies for converting the solar energy that are being researched and developed will certainly make the solar energy cost efficient and attractive.
3. Even if the cost reduction of the solar energy is immediately accessible, it is still imprudent to say the solar energy is more attractive compared with the coal and oil as a source of electrical power.
4. The former performance of the CEO does not guarantee the future success of the Solario. From the autor's assertion, the CEO's ability to manage this solar energy company is, in fact, somewhat dubious, because he or she once was on the financial planning team for Ready-to-ware, which is in the industry completely different from the Solario.
1， 除了價錢之外很可能有別的因素讓人更喜歡石油。
2， 不知道cost下降后是否仍然比石油等的價錢高。而且研究也未必能成功.
3， 財務(wù)顧問不一定能做好CEO。
In this argument the planning department of investment firm reaches the conclusion that the firm should encourage investment in Solario—a new manufacturer of solar-powered products. The basis for this recommendation is the expectation that solar energy will soon become more cost efficient and attractive than other forms of energy. This expectation is based on recent declines in the cost of equipment used to convert solar energy into electricity and on new technologies that are being developed for this purpose. An additional reason give in support of this recommendation is that Solario’s chief executive was a member of the financial planning team for a company that has shown remarkable growth since its recent incorporation. While this argument has some merit, there are a few assumptions that deserve attention.
In the first place, the author assumes that the previous business experience of Solario’s chief executive will be an asset in the development of the new company. While this may be the case, the fact that the two companies deal in vastly different products is cause for some concern. The executive’s expertise in the software-engineering business will not necessarily be applicable to the solar-powered products business.
In the second place, the author assumes that the major impediment to the use of solar-powered products is the cost of solar energy and that, given a choice, consumers would prefer products powered by solar energy over those powered by energy derived from coal or oil. On the face of it, this assumption seems acceptable; but it may be that there are other factors besides cost that make solar energy less desirable than other forms of energy.
In conclusion, this argument is convincing. To strengthen the argument additional evidence indicating consumer preference for solar-powered products over products powered by conventional forms of energy would be desirable.
“Costs have begun dropping for several types of equipment currently used to convert solar energy into electricity. Moreover, some exciting new technologies for converting solar energy are now being researched and developed. Hence we can expect that solar energy will soon become more cost efficient and attractive than coal or oil as a source of electrical power. We should, therefore, encourage investment in Solario, a new manufacturer of solar-powered products. After all, Solario’s chief executive was once on the financial planning team for Ready-to-Ware, a software engineering firm that has shown remarkable growth since its recent incorporation.”
投資公司計劃部的備忘錄：
將太陽能轉(zhuǎn)化為電能的幾種設(shè)備的成本最近降低了。而且，一些令人興奮的轉(zhuǎn)化太陽能的新技術(shù)正在研究和開發(fā)中。因此我們可以預(yù)期作為發(fā)電原料的太陽能將變得比媒和石油更便宜更吸引人。我們應(yīng)該鼓勵給新的太陽能動力產(chǎn)品制造商Solario投資。畢竟Solario的CEO曾是Ready－to－Ware（一家在其新近成立后表現(xiàn)出眾的軟件工程公司）的財務(wù)計劃團(tuán)隊中的一員。
1. The decrease of the cost of several types of equipment does not necessarily guarantee the reduction of the overall cost of the convertion of solar energy into electicity.
2. It is still too early to say that the technologies for converting the solar energy that are being researched and developed will certainly make the solar energy cost efficient and attractive.
3. Even if the cost reduction of the solar energy is immediately accessible, it is still imprudent to say the solar energy is more attractive compared with the coal and oil as a source of electrical power.
4. The former performance of the CEO does not guarantee the future success of the Solario. From the autor's assertion, the CEO's ability to manage this solar energy company is, in fact, somewhat dubious, because he or she once was on the financial planning team for Ready-to-ware, which is in the industry completely different from the Solario.
1， 除了價錢之外很可能有別的因素讓人更喜歡石油。
2， 不知道cost下降后是否仍然比石油等的價錢高。而且研究也未必能成功.
3， 財務(wù)顧問不一定能做好CEO。
In this argument the planning department of investment firm reaches the conclusion that the firm should encourage investment in Solario—a new manufacturer of solar-powered products. The basis for this recommendation is the expectation that solar energy will soon become more cost efficient and attractive than other forms of energy. This expectation is based on recent declines in the cost of equipment used to convert solar energy into electricity and on new technologies that are being developed for this purpose. An additional reason give in support of this recommendation is that Solario’s chief executive was a member of the financial planning team for a company that has shown remarkable growth since its recent incorporation. While this argument has some merit, there are a few assumptions that deserve attention.
In the first place, the author assumes that the previous business experience of Solario’s chief executive will be an asset in the development of the new company. While this may be the case, the fact that the two companies deal in vastly different products is cause for some concern. The executive’s expertise in the software-engineering business will not necessarily be applicable to the solar-powered products business.
In the second place, the author assumes that the major impediment to the use of solar-powered products is the cost of solar energy and that, given a choice, consumers would prefer products powered by solar energy over those powered by energy derived from coal or oil. On the face of it, this assumption seems acceptable; but it may be that there are other factors besides cost that make solar energy less desirable than other forms of energy.
In conclusion, this argument is convincing. To strengthen the argument additional evidence indicating consumer preference for solar-powered products over products powered by conventional forms of energy would be desirable.