32. “You can tell the ideas of a nation by its advertisements.”
“你可以從一個國家的廣告辨別出它的思想?！?BR> 1. 廣告有沒有反映idea？首先我們來看一下idea的定義a formulated thought or opinion 但是廣告所展現(xiàn)給我們的通常是一個產(chǎn)品一項服務(wù)或者是公益廣告中的一項倡議都不能稱為是idea a mere picture of a product, service, outlook, or fashion is not an "idea".
2. 由上面的論述可以得出廣告并不能傳遞idea，事實上更談不到傳遞一個國家的idea。因為大部分的廣告都是商業(yè)廣告，都是某個企業(yè)為了推銷一種商品或者服務(wù)而產(chǎn)生的。它只能代表一個企業(yè)的營銷理念而和一個國家的idea沒有任何一點關(guān)系。
3. 誠然，有一些公益廣告是可以反映社會某個部分的成員的idea的。例如:環(huán)保組織.然而這些廣告只在所有的廣告中占據(jù)了可以忽略的一個部分，而且它也不能代表一個國家的idea
definition reflect reflection mirror exhibit public-interest advertisement appeal petition judging from the preceeding analysis advertisements can not convey an idea, not to mention 更不要提showing the idea of a nation.commercial advertisement promotion strategy admittedly environmental conservation negligible true
1. 廣告確實可以反映一個國家的偏好preference，比如，在東亞eastern Asia的很多國家，電視上proliferation of cosmetic which can impede suntan and make skin appear white，表現(xiàn)了這些國家對白色皮膚的偏好。而同時，另一些western國家中，很多運動用品的廣告，體現(xiàn)了對戶外運動的喜好。但是這些，并不是一個國家的思想，只是一些時尚流行。。。
2. 廣告只能反映superficial的現(xiàn)象，而不是一個國家真正的思想，文化等深層次的東西。因為廣告，畢竟只是商家為了推銷產(chǎn)品而使用的手段，它的主要只能是persuade the consumers to buy。而不能承擔(dān)展示精神的作用。有人會說，public-interest advertisements can reflect the concern of specific groups. for example, the environmental… 但這些廣告少之又少。despite a few variance, many advertisements in different countries appear to be very much similar. 而我們不能說這些國家擁有一樣的思想。只能說商家擁有相似的銷售理念。
View1: the most important factor of the evaluation of a AD is its persuasive power. To become more convincing, the designers of the AD always turn to emotional touch by evoking respondence on mass opinions.
View2:ADs, whose nature is business promotions, are often dominate by beneficial concerns not national ideas.
In order to determine whether advertisements reflect a nation’s ideas, it is necessary to determine whether advertisements present real ideas at all, and, if so, whose ideas they actually reflect. On both counts, it appears that advertisements fail to accurately mirror a nation’s ideas.
Indisputably, advertisements inform us as to a nation’s values, attitudes, and priorities—what activities are worthwhile, what the future holds, and what is fashionable and attractive. For instance, a proliferation of ads for sport-utility vehicles reflects a societal concern more for safety and machismo (男子氣概an exaggerated or exhilarating sense of power or strength) than for energy conservation and frugality, while a plethora of ads for inexpensive on-line brokerage services reflects an optimistic and perhaps irrationally exuberant economic outlook. However, a mere picture of a social more, outlook, or fashion is not an “idea”—it does not answer questions such as “why” and “how”?
Admittedly, public-interest advertisements do present ideas held by particular segments of society—for example, those of environmental and other public-health interest groups. However, these ads constitute a negligible percentage of all advertisements, and they do not necessarily reflect the majority’s view. Consequently, to assert that advertisements reflect a nation’s ideas distorts reality. In truth (adv. 事實上,的確,說實在的,實際上,本質(zhì)上), they mirror only the business and product ideas of companies whose goods and services are advertised and the creative ideas of advertising firms. Moreover, advertisements look very much the same in all countries. Western and Eastern alike. Does this suggest that all nations have essentially identical ideas? Certainly not.
In sum, the few true ideas we might see in advertisements are those of only a few business concerns and interest groups; they tell us little about the ideas of a nation as a whole.
“你可以從一個國家的廣告辨別出它的思想?！?BR> 1. 廣告有沒有反映idea？首先我們來看一下idea的定義a formulated thought or opinion 但是廣告所展現(xiàn)給我們的通常是一個產(chǎn)品一項服務(wù)或者是公益廣告中的一項倡議都不能稱為是idea a mere picture of a product, service, outlook, or fashion is not an "idea".
2. 由上面的論述可以得出廣告并不能傳遞idea，事實上更談不到傳遞一個國家的idea。因為大部分的廣告都是商業(yè)廣告，都是某個企業(yè)為了推銷一種商品或者服務(wù)而產(chǎn)生的。它只能代表一個企業(yè)的營銷理念而和一個國家的idea沒有任何一點關(guān)系。
3. 誠然，有一些公益廣告是可以反映社會某個部分的成員的idea的。例如:環(huán)保組織.然而這些廣告只在所有的廣告中占據(jù)了可以忽略的一個部分，而且它也不能代表一個國家的idea
definition reflect reflection mirror exhibit public-interest advertisement appeal petition judging from the preceeding analysis advertisements can not convey an idea, not to mention 更不要提showing the idea of a nation.commercial advertisement promotion strategy admittedly environmental conservation negligible true
1. 廣告確實可以反映一個國家的偏好preference，比如，在東亞eastern Asia的很多國家，電視上proliferation of cosmetic which can impede suntan and make skin appear white，表現(xiàn)了這些國家對白色皮膚的偏好。而同時，另一些western國家中，很多運動用品的廣告，體現(xiàn)了對戶外運動的喜好。但是這些，并不是一個國家的思想，只是一些時尚流行。。。
2. 廣告只能反映superficial的現(xiàn)象，而不是一個國家真正的思想，文化等深層次的東西。因為廣告，畢竟只是商家為了推銷產(chǎn)品而使用的手段，它的主要只能是persuade the consumers to buy。而不能承擔(dān)展示精神的作用。有人會說，public-interest advertisements can reflect the concern of specific groups. for example, the environmental… 但這些廣告少之又少。despite a few variance, many advertisements in different countries appear to be very much similar. 而我們不能說這些國家擁有一樣的思想。只能說商家擁有相似的銷售理念。
View1: the most important factor of the evaluation of a AD is its persuasive power. To become more convincing, the designers of the AD always turn to emotional touch by evoking respondence on mass opinions.
View2:ADs, whose nature is business promotions, are often dominate by beneficial concerns not national ideas.
In order to determine whether advertisements reflect a nation’s ideas, it is necessary to determine whether advertisements present real ideas at all, and, if so, whose ideas they actually reflect. On both counts, it appears that advertisements fail to accurately mirror a nation’s ideas.
Indisputably, advertisements inform us as to a nation’s values, attitudes, and priorities—what activities are worthwhile, what the future holds, and what is fashionable and attractive. For instance, a proliferation of ads for sport-utility vehicles reflects a societal concern more for safety and machismo (男子氣概an exaggerated or exhilarating sense of power or strength) than for energy conservation and frugality, while a plethora of ads for inexpensive on-line brokerage services reflects an optimistic and perhaps irrationally exuberant economic outlook. However, a mere picture of a social more, outlook, or fashion is not an “idea”—it does not answer questions such as “why” and “how”?
Admittedly, public-interest advertisements do present ideas held by particular segments of society—for example, those of environmental and other public-health interest groups. However, these ads constitute a negligible percentage of all advertisements, and they do not necessarily reflect the majority’s view. Consequently, to assert that advertisements reflect a nation’s ideas distorts reality. In truth (adv. 事實上,的確,說實在的,實際上,本質(zhì)上), they mirror only the business and product ideas of companies whose goods and services are advertised and the creative ideas of advertising firms. Moreover, advertisements look very much the same in all countries. Western and Eastern alike. Does this suggest that all nations have essentially identical ideas? Certainly not.
In sum, the few true ideas we might see in advertisements are those of only a few business concerns and interest groups; they tell us little about the ideas of a nation as a whole.