65. “The rise of multinational corporations is leading to global homogeneity*. Because people everywhere are beginning to want the same products and services, regional differences are rapidly disappearing.”
* homogeneity: sameness, similarity
Discuss the extent to which you agree or disagree with the opinion expressed above. Support your point of view with reasons and/or examples from your own experience, observations, or reading.
“跨國(guó)公司的興起導(dǎo)致全球一體化。因?yàn)樗械胤降娜藗兌奸_始需要同樣的服務(wù)和產(chǎn)品，地區(qū)差異正迅速消失?！?BR> 1. The so-called cultural innovation does exists. Let's take KFC as an example. Its standard design, decoration and food supplied in every chain all around the world influence people consume its product and service.
2. However, to say the multinational corporations do no good to promote and improve the unique culture of the nations where their branches are located is very imprudent.
3. Ideally, the multinational corporations should incorporate the culture of the target country's cultrue with the corporate culture and the culture it belongs to.
反對(duì)。
1， 首先，前提是錯(cuò)誤的。因?yàn)楦鞯夭町惒煌?，所以全球化的大公司，想在所有地方都提供一樣的產(chǎn)品服務(wù)是不現(xiàn)實(shí)的。empirical evidence: 很多成功的大企業(yè)，往往是那些充分認(rèn)識(shí)到不同，從而采用不同的策略的。不能保持完全一致的策略，let alone 更不用說完全一樣的產(chǎn)品和服務(wù)。比如：KFC等fast food，在中國(guó)都針對(duì)口味偏好開發(fā)了很多新產(chǎn)品。
2， Moreover, 地區(qū)差異不會(huì)消失，有更深層次的原因on much deeper level。第一，文化的差異，信仰的不同，很難靠產(chǎn)品和服務(wù)改變。比如，即使使用最先進(jìn)的日本Panasonic產(chǎn)的電視，美國(guó)人用來傳播transmit democratic principles, while中國(guó)人可能用來publicize the thoughts of Mao, or Confucius… 第二，習(xí)俗的差異，custom。比如，盡管很多年輕人在中國(guó)開始celebrate the Valentine’s Day, 但是在所有中國(guó)人心中，最重要的節(jié)日仍然是Spring Festival。這是什么樣的產(chǎn)品都不能改變的。
Optional words:
Homogeneity/ homogeneous/ homogenize/
Difference/ divergence/ deviation/ variance/ disagreement/ conflict
Thesis sentence:
View1: the development of multinational corporations does enhance global unity by bringing the same methods of business administration as well as products and services throughout the world.
Evidence: western fast food bring by global chain express such us McDonald’sand KFC have change our diet habits a lot
View2: however, the effect of multinational corporations is far from eliminating regional deference. The corporations itself is blend in the regional features.
Evidence: Lay’s, one of the most successful multinational food manufacturers, add some flavor of traditional Asian dishes to its potato chips in order to attract foreign customers.
Although global homogeneity in a broader sense may not be as inexorable as the speaker here suggests, I agree that multinational corporations are indeed creating global sameness in consumer preferences. This homogeneity is manifested in two concurrent megatrends (n. 大趨勢(shì)): (1) the embracing of American popular culture throughout the world, and (2) a synthesis of cultures, as reflected in consumer preferences.
The first trend is toward Americanization (美國(guó)化) of popular culture throughout the world. In food and fashion, once a nation’s denizens “fall into the Gap” or get a taste of a Coke or Big Mac, their preferences are forever Westernized. The ubiquitous Nike “swoosh,” which nearly every soccer player in the world will soon don, epitomizes this phenomenon. In media, the cultural agendas of giants such as Time-Warner (華納兄弟娛樂公司) now drive the world’s entertainment preferences. The Rolling Stones and the stars of America’s prime-time television shows are revered among young people worldwide, while Mozart’s music, Shakespeare’s prose, and Ghandi’s ideology are largely ignored.
A second megatrend is toward a synthesis of cultures into a homogenous stew. The popularity of “world music” and of the “New Age” health care and leisure-time activities aptly illustrate this blending of Eastern, Western and third-world cultures. Perhaps nowhere is the cultural-stew paradigm more striking, and more bland (blander), than at the international “food courts” now featured in malls throughout the developed world.
These trends appear inexorable. Counter-attacks, such as Ebonies, rap music, and bilingual education, promote the distinct culture of minority groups, but not of nations. Further homogenization of consumer preferences is all but (adv. 簡(jiǎn)直是,幾乎跟..一樣) ensured by failing trade barriers, coupled with the global billboard that satellite communications and the Internet provide.
In sum, American multinationals have indeed instigated a homogeneous global, yet American-style, consumerism—one which in all likelihood will grow in extent along with free-market capitalism and global connectivity.
* homogeneity: sameness, similarity
Discuss the extent to which you agree or disagree with the opinion expressed above. Support your point of view with reasons and/or examples from your own experience, observations, or reading.
“跨國(guó)公司的興起導(dǎo)致全球一體化。因?yàn)樗械胤降娜藗兌奸_始需要同樣的服務(wù)和產(chǎn)品，地區(qū)差異正迅速消失?！?BR> 1. The so-called cultural innovation does exists. Let's take KFC as an example. Its standard design, decoration and food supplied in every chain all around the world influence people consume its product and service.
2. However, to say the multinational corporations do no good to promote and improve the unique culture of the nations where their branches are located is very imprudent.
3. Ideally, the multinational corporations should incorporate the culture of the target country's cultrue with the corporate culture and the culture it belongs to.
反對(duì)。
1， 首先，前提是錯(cuò)誤的。因?yàn)楦鞯夭町惒煌?，所以全球化的大公司，想在所有地方都提供一樣的產(chǎn)品服務(wù)是不現(xiàn)實(shí)的。empirical evidence: 很多成功的大企業(yè)，往往是那些充分認(rèn)識(shí)到不同，從而采用不同的策略的。不能保持完全一致的策略，let alone 更不用說完全一樣的產(chǎn)品和服務(wù)。比如：KFC等fast food，在中國(guó)都針對(duì)口味偏好開發(fā)了很多新產(chǎn)品。
2， Moreover, 地區(qū)差異不會(huì)消失，有更深層次的原因on much deeper level。第一，文化的差異，信仰的不同，很難靠產(chǎn)品和服務(wù)改變。比如，即使使用最先進(jìn)的日本Panasonic產(chǎn)的電視，美國(guó)人用來傳播transmit democratic principles, while中國(guó)人可能用來publicize the thoughts of Mao, or Confucius… 第二，習(xí)俗的差異，custom。比如，盡管很多年輕人在中國(guó)開始celebrate the Valentine’s Day, 但是在所有中國(guó)人心中，最重要的節(jié)日仍然是Spring Festival。這是什么樣的產(chǎn)品都不能改變的。
Optional words:
Homogeneity/ homogeneous/ homogenize/
Difference/ divergence/ deviation/ variance/ disagreement/ conflict
Thesis sentence:
View1: the development of multinational corporations does enhance global unity by bringing the same methods of business administration as well as products and services throughout the world.
Evidence: western fast food bring by global chain express such us McDonald’sand KFC have change our diet habits a lot
View2: however, the effect of multinational corporations is far from eliminating regional deference. The corporations itself is blend in the regional features.
Evidence: Lay’s, one of the most successful multinational food manufacturers, add some flavor of traditional Asian dishes to its potato chips in order to attract foreign customers.
Although global homogeneity in a broader sense may not be as inexorable as the speaker here suggests, I agree that multinational corporations are indeed creating global sameness in consumer preferences. This homogeneity is manifested in two concurrent megatrends (n. 大趨勢(shì)): (1) the embracing of American popular culture throughout the world, and (2) a synthesis of cultures, as reflected in consumer preferences.
The first trend is toward Americanization (美國(guó)化) of popular culture throughout the world. In food and fashion, once a nation’s denizens “fall into the Gap” or get a taste of a Coke or Big Mac, their preferences are forever Westernized. The ubiquitous Nike “swoosh,” which nearly every soccer player in the world will soon don, epitomizes this phenomenon. In media, the cultural agendas of giants such as Time-Warner (華納兄弟娛樂公司) now drive the world’s entertainment preferences. The Rolling Stones and the stars of America’s prime-time television shows are revered among young people worldwide, while Mozart’s music, Shakespeare’s prose, and Ghandi’s ideology are largely ignored.
A second megatrend is toward a synthesis of cultures into a homogenous stew. The popularity of “world music” and of the “New Age” health care and leisure-time activities aptly illustrate this blending of Eastern, Western and third-world cultures. Perhaps nowhere is the cultural-stew paradigm more striking, and more bland (blander), than at the international “food courts” now featured in malls throughout the developed world.
These trends appear inexorable. Counter-attacks, such as Ebonies, rap music, and bilingual education, promote the distinct culture of minority groups, but not of nations. Further homogenization of consumer preferences is all but (adv. 簡(jiǎn)直是,幾乎跟..一樣) ensured by failing trade barriers, coupled with the global billboard that satellite communications and the Internet provide.
In sum, American multinationals have indeed instigated a homogeneous global, yet American-style, consumerism—one which in all likelihood will grow in extent along with free-market capitalism and global connectivity.