advertising terms -10

欠資收費制
    short rate
    賽蒙斯市場調(diào)查局
    SMRB
    多胞胎版
    split runs
    標準廣告單位
    SAU
    標準收費與數(shù)據(jù)服務(wù)公司
    SRDS
    標準型報紙
    standard-size newspaper
    周日增刊
    Sunday supplement
    小報型報紙
    tabloid newspaper
    撕樣
    tear sheets
    三維廣告
    3-D ads
    縱向刊物
    vertical publication
    數(shù)量折扣
    volume discounts
    周報
    weekly newspapers
    廣告津貼
    advertising allowance
    回購津貼
    buyback allowance
    目錄
    catalog
    減價促銷
    cents-off promotion
    套裝贈送
    combination offer
    公司大會與經(jīng)銷商聚會
    company conventions & dealer meetings
    消費者銷售推廣
    consumer sales promotion
    競賽
    contest
    聯(lián)合廣告
    cooperative/co-op advertising
    優(yōu)惠券
    coupons
    顧客終身價值
    customer lifetime value
    數(shù)據(jù)進入
    data access
    數(shù)據(jù)管理
    data management
    數(shù)據(jù)庫
    database
    數(shù)據(jù)庫營銷
    database marketing