MultinationalCompaniesAdjustStrategy(4)跨國公司調(diào)整戰(zhàn)略

字號(hào):

At the end of last year, Microsoft invested U.S.$ 80 million in a China Research Institute specializing in essential research. It also declared recently that U.S.$ 50 million investment will be made in the Microsoft Asian Technology Center in Shanghai, the highest level research institute of Microsoft in China.
     Siemens intensifies the localization of key technology. After a century of introducing track communication technology into China, vice president Mr. Burt said, "a century's experience persuaded us that a key factor securing the successful operation is the localization of key components.
     In November 1999, Motorola (China) Electric Co., Ltd. built the "Motorola China Research Institute" in Beijing. It now has altogether eighteen R & D centers in China (including Hong Kong), 650 research personnel with a investment of RMB 1.3 billion, covering advanced semiconductor materials, micro-controller, CDMA, Will system, and chips for mobiles and software. By the year 2001, there will be 25 research centers and 1000 research personnel with a total investment of RMB 1.8 billion.
     Northern Telecom International Ltd., IBM, Intel, Du Pont Holding Co., Ltd., P & G, Ericsson, Nokia, Panasonic and Mitsubishi have all established research centers, technological development centers and laboratories in China. AT &T even plans to open the first "Bell Lab". A French company will build "technological zones" in Beijing and Shanghai, including a chip factory and four application labs.
     Thanks to the acceleration of component localization brought about by the establishment of R & D institutes by multinational companies, costs are reduced and the competitiveness is increased.
    Notes
    declare vt.宣稱, 宣布, 宣告
    China Research Institute中國研究學(xué)會(huì)
    institute n.協(xié)會(huì);學(xué)會(huì);學(xué)院
    Microsoft Asian Technology Center微軟亞洲技術(shù)中心
    Siemens西門子(公司)
    intensify vt.加強(qiáng)
    localization n.地方化,本土化
    key technology 關(guān)鍵技術(shù)
    track communication technology跟蹤通訊技術(shù)
    track n.軌跡, 跟蹤
    persuade v.說服, 勸說, (使)相信, 勸某人做(不做)某
    factor n.因素, 要素,
    component n.成分 adj.組成的, 構(gòu)成的
    Motorola (China) Electric Co., Ltd摩托羅拉(中國)電器有限公司
    Motorola China Research Institute摩托羅拉(中國)研究學(xué)會(huì)
    research personnel研發(fā)人員
    advanced semiconductor materials先進(jìn)的半導(dǎo)體材料
    micro-controller微型控制器
    chip n.集成電路片
    software n. 軟件
    Northern Telecom International Ltd北方電訊國際有限公司
    zone n.地域, 地帶, 地區(qū)
    application labs應(yīng)用實(shí)驗(yàn)室
    competitiveness競爭力(性)