必需品
Money/cash/credit card/check
Computer/electronic currency/
Shopping process
Go to the shopping mall/choose products/payment/waiting for wrapping/end of shopping
Enter shopping website/scan products/choose products you need/fill in personal information form/pay now or later/leave the website/waiting for delivery /receiving products and paying.
advantages
Choose products in real/assuring quality /more choices/relax/good for women
Convenient/cheaper/good for men/payment delay
disadvantages
Long way to the shopping mall/spend money on things unneeded /tired/boring /expensive/pay at once
No guarantee of quality/long duration for delivery/one piece per time /less choices/technological limitation
Advertisement
Describe an advertisement you have seen before
What product it is about?
What is the special of the advertisement?
Advertisement is good or bad for new products?
Type of Products:
Makeup, cosmetics 化妝品/ commodity 日用品/electronic products/ home appliances家用電器
Special: scene畫面/plot/story情節(jié)/moved/touched/impressed感人的/quality質(zhì)量/channel宣傳途徑
Advertisement
1.Do you like ad.? Why and why not?
No, esp. commercials
Yes, cos some ad are very creative.
Value of art
It depends; I hate the ad inserted into the series play that I enjoy.
But for those public interest ad.
2. Do you think we should cancel the ad.?
Advertisement is good or bad for new products?
advantages
disadvantages
For producer
Introduction/propaganda/attract customers/profitable/improve enterprise’s reputation and image
Great investment/exaggeration夸張/harm to self-image(when its advertisement is not welcome)
For customer
Know about new product/more choices/easier to make decision
Be misguided/cheat/pay more money for less effects/feel boring
Money/cash/credit card/check
Computer/electronic currency/
Shopping process
Go to the shopping mall/choose products/payment/waiting for wrapping/end of shopping
Enter shopping website/scan products/choose products you need/fill in personal information form/pay now or later/leave the website/waiting for delivery /receiving products and paying.
advantages
Choose products in real/assuring quality /more choices/relax/good for women
Convenient/cheaper/good for men/payment delay
disadvantages
Long way to the shopping mall/spend money on things unneeded /tired/boring /expensive/pay at once
No guarantee of quality/long duration for delivery/one piece per time /less choices/technological limitation
Advertisement
Describe an advertisement you have seen before
What product it is about?
What is the special of the advertisement?
Advertisement is good or bad for new products?
Type of Products:
Makeup, cosmetics 化妝品/ commodity 日用品/electronic products/ home appliances家用電器
Special: scene畫面/plot/story情節(jié)/moved/touched/impressed感人的/quality質(zhì)量/channel宣傳途徑
Advertisement
1.Do you like ad.? Why and why not?
No, esp. commercials
Yes, cos some ad are very creative.
Value of art
It depends; I hate the ad inserted into the series play that I enjoy.
But for those public interest ad.
2. Do you think we should cancel the ad.?
Advertisement is good or bad for new products?
advantages
disadvantages
For producer
Introduction/propaganda/attract customers/profitable/improve enterprise’s reputation and image
Great investment/exaggeration夸張/harm to self-image(when its advertisement is not welcome)
For customer
Know about new product/more choices/easier to make decision
Be misguided/cheat/pay more money for less effects/feel boring