商務(wù)英語口語會(huì)刊 No.255

字號(hào):

1.The advertising campaign has been planned to raise awareness of the product amongst the public.
    此廣告促銷計(jì)劃的目的在于提高產(chǎn)品的知名度。
    重點(diǎn)詞語:awareness n.①意識(shí) ②認(rèn)識(shí)程度
    商務(wù)用語:have the awareness of 了解
    consumer awareness 消費(fèi)意識(shí)考試大(www.Examda。com)
    currency awareness 對(duì)幣值變化的注意
    current awareness 最近資料通告
    2.The plan for a new hospital has plenty of government backing in the form of a grant.
    新建醫(yī)院的計(jì)劃得到政府的大量援助。
    重點(diǎn)詞語:backing n. 財(cái)務(wù)支持,贊助
    商務(wù)用語:backing off 卸(退)下
    have the full backing of 得到…的充分支持
    financial backing 財(cái)政援助http://ks.examda.com
    have a large backing 有大批的支持者
    3.There is a backlog of orders waiting to be processed.
    大批積壓定單等待處理。考試大論壇
    重點(diǎn)詞語:backlog n.積壓(的工作或訂貨)
    商務(wù)用語:become a backlog 成為積壓
    acquire (something) as a backlog 獲得(某物)作為儲(chǔ)備物
    4.The department store was $300,000 to the bad in 1997.
    那家百貨公司在1997年虧損了30 萬美元。
    重點(diǎn)詞語:bad adj.①無效的 ②無用的,作廢的 ③虧損的
    商務(wù)用語:bad debt 死賬(無法收回的欠款),壞賬
    in bad faith 不誠實(shí);存心欺騙來源:www.examda.com
    pass bad checks 開空頭支票
    have a bad name(=get a bad name) 名聲不佳
    5.The balance of the wages was devoted to new books on flower culture.
    剩下來的工資全用來購買花卉栽培的新書上了。
    重點(diǎn)詞語:balance n.收支差額,余額 v.使均衡
    商務(wù)用語:balance sheet 資產(chǎn)負(fù)債表
    balance of payments 貿(mào)易支付差額
    a bank balance 銀行余額
    off balance 不穩(wěn)