商務(wù)談判中的英語(yǔ)技巧

字號(hào):

I “會(huì)聽”
    要盡量鼓勵(lì)對(duì)方多說,向?qū)Ψ秸f:“yes”,“please go on”,并提問題請(qǐng)對(duì)方回答,使對(duì)方多談他們的情況。
    II 巧提問題
    用開放式的問題來(lái)了解進(jìn)口商的需求,使進(jìn)口商自由暢談。“can you tell me more about your campany?”“what do you think of our proposal?”
    對(duì)外商的回答,把重點(diǎn)和關(guān)鍵問題記下來(lái)以備后用。
    進(jìn)口商常常會(huì)問:“can not you do better than that?”
    對(duì)此不要讓步,而應(yīng)反問:“what is meant by better?”或“better than what?”使進(jìn)口商說明他們究竟在哪些方面不滿意。進(jìn)口商:“your competitor is offering better terms.”
    III 使用條件問句
    用更具試探性的條件問句進(jìn)一步了解對(duì)方的具體情況,以修改我們的發(fā)盤。
    典型的條件問句有“what…if”,和“if…then”這兩個(gè)句型。
    如:“what would you do if we agree to a two-year contract?”
    及“if we modif your specifications, would you consider a larger order?”
    (1)互作讓步。只有當(dāng)對(duì)方接受我方條件時(shí),我方的發(fā)盤才成立。
    (2)獲取信息。
    (3)尋求共同點(diǎn)。如果對(duì)方拒絕,可以另?yè)Q其它條件,作出新的發(fā)盤。
    (4)代替“no”?!皐ould you be willing to meet the extra cost if we meet your
    additional requirements?”如果對(duì)方不愿支付額外費(fèi)用,就拒絕了自己的要求,不會(huì)因此而失去對(duì)方的合作。