企業(yè)提案有多種多樣，如銷售提案，財(cái)務(wù)提案，投資提案等，也可分為正式與非正式兩種，非正式提案書采用備忘錄的形式。To John Smith
From Jim Liu
Date October 30, 2005
Subject The PPP Fax Transceiver
The final design for the PPP fax transceiver, which can send or receive various drawn, photographed, typed or written documents over public and private telephone lines, has been submitted by our research section. Attached is our final report on this subject, and here are the conclusions we reached and the objectives we propose for our company.
The conclusions:
1. Although a large market can be developed for the PPP after 2007, the present market in Asia is essentially limited to 3,000 major potential customers. We would therefore recommend that the quantities proposed to produce in 2006should be revised.
2. As demand for this type of equipment is developed over the coming years, our production capacity will have to be correspondingly increased to meet customers' requirements.
3. In the competition with similar products brought out by Korea, our product will win an acceptable share of the market.
The short–term objectives and strategy for achieving them:
we should set to secure 25% of the existing market by the end of2006. This would provide a firm basis for further expansion from 2007 onwards. Long–term objectives are discussed in detail in our report.
We should offer customers leasing facilities instead of outright purchase. A draft leasing agreement is being drawn up by our legal department and will be available in the next week.
We will propose a committee meeting with you as soon as possible to discuss our report in more detail and to work out a sales campaign.致:JohnSmith
自:劉金
日期:2005,10,30
事由:ＰＰＰ傳真機(jī)
我公司研發(fā)部已提交通過公用或私人電話可收發(fā)各種圖片，手寫或打印文件的ＰＰＰ傳真機(jī)?？偨Y(jié)報告見附件，以下為我們得出的結(jié)論和為公司設(shè)定的目標(biāo)。
結(jié)論如下：
１.盡管２００７年后ＰＰＰ的市場廣大，但目前亞洲盡限于三千用戶。因此我們建議２００６年產(chǎn)量重新定位。
２.今后幾年此機(jī)的需求擴(kuò)大，我方的生產(chǎn)力也需相應(yīng)提高。
３.在與韓國推出的類似產(chǎn)品的競爭中，我們當(dāng)可獲得部分市場份額。
近期目標(biāo)與策略:
２００６年底占領(lǐng)２５％市場。這將為２００７年后的競爭打下堅(jiān)實(shí)基礎(chǔ)。長期目標(biāo)在報告中有所論述。
為達(dá)此目標(biāo)，僅建議為客戶提供租賃設(shè)備，而非全部購買。租賃草案正在草擬，下周可完成。
建議盡快召開委員會，詳細(xì)討論報告書，并制定銷售計(jì)劃。
From Jim Liu
Date October 30, 2005
Subject The PPP Fax Transceiver
The final design for the PPP fax transceiver, which can send or receive various drawn, photographed, typed or written documents over public and private telephone lines, has been submitted by our research section. Attached is our final report on this subject, and here are the conclusions we reached and the objectives we propose for our company.
The conclusions:
1. Although a large market can be developed for the PPP after 2007, the present market in Asia is essentially limited to 3,000 major potential customers. We would therefore recommend that the quantities proposed to produce in 2006should be revised.
2. As demand for this type of equipment is developed over the coming years, our production capacity will have to be correspondingly increased to meet customers' requirements.
3. In the competition with similar products brought out by Korea, our product will win an acceptable share of the market.
The short–term objectives and strategy for achieving them:
we should set to secure 25% of the existing market by the end of2006. This would provide a firm basis for further expansion from 2007 onwards. Long–term objectives are discussed in detail in our report.
We should offer customers leasing facilities instead of outright purchase. A draft leasing agreement is being drawn up by our legal department and will be available in the next week.
We will propose a committee meeting with you as soon as possible to discuss our report in more detail and to work out a sales campaign.致:JohnSmith
自:劉金
日期:2005,10,30
事由:ＰＰＰ傳真機(jī)
我公司研發(fā)部已提交通過公用或私人電話可收發(fā)各種圖片，手寫或打印文件的ＰＰＰ傳真機(jī)?？偨Y(jié)報告見附件，以下為我們得出的結(jié)論和為公司設(shè)定的目標(biāo)。
結(jié)論如下：
１.盡管２００７年后ＰＰＰ的市場廣大，但目前亞洲盡限于三千用戶。因此我們建議２００６年產(chǎn)量重新定位。
２.今后幾年此機(jī)的需求擴(kuò)大，我方的生產(chǎn)力也需相應(yīng)提高。
３.在與韓國推出的類似產(chǎn)品的競爭中，我們當(dāng)可獲得部分市場份額。
近期目標(biāo)與策略:
２００６年底占領(lǐng)２５％市場。這將為２００７年后的競爭打下堅(jiān)實(shí)基礎(chǔ)。長期目標(biāo)在報告中有所論述。
為達(dá)此目標(biāo)，僅建議為客戶提供租賃設(shè)備，而非全部購買。租賃草案正在草擬，下周可完成。
建議盡快召開委員會，詳細(xì)討論報告書，并制定銷售計(jì)劃。