如何建立商務(wù)關(guān)系Business relation
There are several prerequisites that exporters have to satisfy before they actually sell commodities abroad among which the establishment of business relations with potential customers deserves special attention. Generally, exporters can obtain information about prospect customers overseas through the following channels:
1. Banks in the buyer's country
2. Chambers of Commerce in foreign
3. Consulates stationed abroad
4. Various trade associations
5. Trade directory
6. Newspaper and advertisement
Having obtained the name and address of the prospect customers, the exporter may set out to send letters, circulars, catalogues, and price lists to the parties concerned. Such letters should tell the reader how his name is obtained and give him some details about the exporter's business, for example, the range of the goods handled and in what quantities
Very often, it is the importer who initiates such an inquiry letter to the exporter to seek for information about the products he is interested in. In such a case, the letter should be answered promptly and explicitly to create goodwill and leave a good impression on the reader. If the inquiry is from a regular customer, a direct and polite reply, with an expression of thanks, is all that is necessary. But if you reply to an inquiry from a new source, you will naturally approach it more carefully. For example, you may add a favorable comment on the goods inquired about and draw attention to other products likely to be of interest.
出口商在把貨物發(fā)往國外之前有幾個先決條件需要滿足，在這之間和潛在客戶建立商務(wù)關(guān)系也需要特別關(guān)注。一般來說，出口商能從以下幾個渠道獲得海外消費者的消費前景：
1. 買方國家的銀行
2. 外國商會
3. 外國商業(yè)會館
4. 各種同業(yè)工會
5. 同業(yè)名錄
6. 報紙和廣告
出口商獲得潛在客戶的名稱和地址，就可能開始給相關(guān)部門發(fā)信，函件，產(chǎn)品目錄和價格表。這樣的信件應(yīng)該告訴對方你是如何知道他的，并要提供一些自己的信息，比如，貨物范圍和數(shù)量。
通常，進口商會給出口商發(fā)信詢問一些他們所感興趣商品的信息。在這種情況下，應(yīng)該迅速地明確地給對方回信來表示友好，以次來給對方留下好印象。如果詢盤的是老客戶，那么僅僅需要一個帶有謝意的直接的禮貌的回復就可以了。但是如果你要回答一個新客戶的詢問，就一定要小心謹慎地處理了。比如，你可以給所詢問的產(chǎn)品做一番好的評論，讓對方對可能感興趣的產(chǎn)品引起注意。
There are several prerequisites that exporters have to satisfy before they actually sell commodities abroad among which the establishment of business relations with potential customers deserves special attention. Generally, exporters can obtain information about prospect customers overseas through the following channels:
1. Banks in the buyer's country
2. Chambers of Commerce in foreign
3. Consulates stationed abroad
4. Various trade associations
5. Trade directory
6. Newspaper and advertisement
Having obtained the name and address of the prospect customers, the exporter may set out to send letters, circulars, catalogues, and price lists to the parties concerned. Such letters should tell the reader how his name is obtained and give him some details about the exporter's business, for example, the range of the goods handled and in what quantities
Very often, it is the importer who initiates such an inquiry letter to the exporter to seek for information about the products he is interested in. In such a case, the letter should be answered promptly and explicitly to create goodwill and leave a good impression on the reader. If the inquiry is from a regular customer, a direct and polite reply, with an expression of thanks, is all that is necessary. But if you reply to an inquiry from a new source, you will naturally approach it more carefully. For example, you may add a favorable comment on the goods inquired about and draw attention to other products likely to be of interest.
出口商在把貨物發(fā)往國外之前有幾個先決條件需要滿足，在這之間和潛在客戶建立商務(wù)關(guān)系也需要特別關(guān)注。一般來說，出口商能從以下幾個渠道獲得海外消費者的消費前景：
1. 買方國家的銀行
2. 外國商會
3. 外國商業(yè)會館
4. 各種同業(yè)工會
5. 同業(yè)名錄
6. 報紙和廣告
出口商獲得潛在客戶的名稱和地址，就可能開始給相關(guān)部門發(fā)信，函件，產(chǎn)品目錄和價格表。這樣的信件應(yīng)該告訴對方你是如何知道他的，并要提供一些自己的信息，比如，貨物范圍和數(shù)量。
通常，進口商會給出口商發(fā)信詢問一些他們所感興趣商品的信息。在這種情況下，應(yīng)該迅速地明確地給對方回信來表示友好，以次來給對方留下好印象。如果詢盤的是老客戶，那么僅僅需要一個帶有謝意的直接的禮貌的回復就可以了。但是如果你要回答一個新客戶的詢問，就一定要小心謹慎地處理了。比如，你可以給所詢問的產(chǎn)品做一番好的評論，讓對方對可能感興趣的產(chǎn)品引起注意。