26. “Location has traditionally been one of the most important determinants of a business’s success. The importance of location is not likely to change, no matter how advanced the development of computer communications and others kinds of technology becomes.”
Discuss the extent to which you agree or disagree with the opinion stated above. Support your views with reasons and/or examples from your own experience, observations, or reading.
“從傳統(tǒng)上講地址是一家企業(yè)成功的最重要決定因素。不論計算機通訊和其他技術發(fā)展的如果先進，地址的重要性將不會改變。”
1. 事實上現(xiàn)在的趨勢是：由于網絡電話電子通訊交通越來越便利，地點對與一個企業(yè)來說正在變得越來越不重要。無形的商品可以通過網絡、電話進行購買，和使用的地點不是很重要了。例如:保險、電子期刊等。有形商品由于售貨方式的改變，地址的重要性也在淡化。很多廠家通過在互聯(lián)網上展示自己產品的照片和電話直銷的形式銷售商品。其中比較突出的例子就是AMWAY、DELL
2. 當然有很多的需要體驗和身體力行的產品供應商的地址還是很重要的，象是餐飲業(yè)健身房等。
trend tendency net telecommunication transportation location position site important significant determinant factor reason tangible intangible palpable tactile touchable insurance electronic periodic periodical production goods commodity manufacturer producer essentiality significance importance strengthen reinforce weaken demonstrate show exhibit display conveient
1. location的重要性體現(xiàn)在：首先，在交通便利的地方，比如沿海地區(qū)，near the sea or the river，有利于運輸transportation of the cargo…，這也是為什么沿海地區(qū)經濟通常發(fā)達的原因。第二，經濟發(fā)達的地區(qū)，人們的購買能力比較強purchasing power。the demand of various goods may be relatively greater. 有利于the sale.
2. Admittedly, the burgeoning technologies have changed the way of purchasing and selling. However, the extent, to which such technologies will threaten the pivotal role played by location in business, depends on the types of such business. 首先，對于很多retail business, 需要面對面地persuade the consumers to buy，比如化妝品cosmetics. 再比如，try on the clothes and compare the different types and textures…地點仍然是十分重要的。dinner out…
3. Things may be different when it comes to other kinds of companies, for example, those who used to produce large-scale goods make sale depends on the contract signed with other companies. 現(xiàn)在的網絡，以及先進的運輸，都改變了這些操作模式，他們不再需要面對面接觸彼此，也不多考慮運輸?shù)馁M用，因為一切都很簡單，所以地點變得不那么重要。
View1. To many traditional businesses location still plan an fatal role on its success.
Evidence: restaurants transportation services
View2. as commuter technology and electronic communication become more and more convenient, the intangible locations on the internet have replaced the location in the real world in some business areas.
Evidence: Electronic publications, on line banks, internet retail stores, DELL
In retail, or “storefront (n. 店頭, 店面),” business, location is still a key ingredient of business success. The extent to which this will continue to be true, given the inexorable growth of Internet commerce, will vary among industries.
In more traditional retail sectors, such as clothing, cosmetics, and home improvement, an in-person (adv. 親自, 外貌上) visit to a retail store is often necessary—to try on (v. 試穿, 試驗) clothes for fit, compare fragrances, or browse among a full selection of textures, colors, and styles. Also, activities such as shopping and dining out are for many consumers enjoyable experiences in themselves, as well as excuses to get out of the house and mingle with others in their community. Finally, shipping costs for large items such as appliances and home-improvement items render home shopping impracticable. Thus, burgeoning technologies pose no serious threat to Main Street, and location will continue to play a pivotal role in the fate of many retail businesses.
Nevertheless, technology-related industries are sure to move away from physical storefronts to virtual ones. Products that can be reduced to digital “bits and bites,” such as books and magazines, recordings, and software applications, are more efficiently distributed electronically. Computer hardware will not disappear from Main Street quite so quickly, though, since its physical look and feel enters into the buying decision. Computer superstores should continue to thrive alongside companies such as Dell, which does not distribute through retail stores.
In conclusion, consumer demand for convenient location will continue with respect to certain tangible products, while for other products alternative distribution systems will gradually replace the storefront, rendering location an obsolete issue.
Discuss the extent to which you agree or disagree with the opinion stated above. Support your views with reasons and/or examples from your own experience, observations, or reading.
“從傳統(tǒng)上講地址是一家企業(yè)成功的最重要決定因素。不論計算機通訊和其他技術發(fā)展的如果先進，地址的重要性將不會改變。”
1. 事實上現(xiàn)在的趨勢是：由于網絡電話電子通訊交通越來越便利，地點對與一個企業(yè)來說正在變得越來越不重要。無形的商品可以通過網絡、電話進行購買，和使用的地點不是很重要了。例如:保險、電子期刊等。有形商品由于售貨方式的改變，地址的重要性也在淡化。很多廠家通過在互聯(lián)網上展示自己產品的照片和電話直銷的形式銷售商品。其中比較突出的例子就是AMWAY、DELL
2. 當然有很多的需要體驗和身體力行的產品供應商的地址還是很重要的，象是餐飲業(yè)健身房等。
trend tendency net telecommunication transportation location position site important significant determinant factor reason tangible intangible palpable tactile touchable insurance electronic periodic periodical production goods commodity manufacturer producer essentiality significance importance strengthen reinforce weaken demonstrate show exhibit display conveient
1. location的重要性體現(xiàn)在：首先，在交通便利的地方，比如沿海地區(qū)，near the sea or the river，有利于運輸transportation of the cargo…，這也是為什么沿海地區(qū)經濟通常發(fā)達的原因。第二，經濟發(fā)達的地區(qū)，人們的購買能力比較強purchasing power。the demand of various goods may be relatively greater. 有利于the sale.
2. Admittedly, the burgeoning technologies have changed the way of purchasing and selling. However, the extent, to which such technologies will threaten the pivotal role played by location in business, depends on the types of such business. 首先，對于很多retail business, 需要面對面地persuade the consumers to buy，比如化妝品cosmetics. 再比如，try on the clothes and compare the different types and textures…地點仍然是十分重要的。dinner out…
3. Things may be different when it comes to other kinds of companies, for example, those who used to produce large-scale goods make sale depends on the contract signed with other companies. 現(xiàn)在的網絡，以及先進的運輸，都改變了這些操作模式，他們不再需要面對面接觸彼此，也不多考慮運輸?shù)馁M用，因為一切都很簡單，所以地點變得不那么重要。
View1. To many traditional businesses location still plan an fatal role on its success.
Evidence: restaurants transportation services
View2. as commuter technology and electronic communication become more and more convenient, the intangible locations on the internet have replaced the location in the real world in some business areas.
Evidence: Electronic publications, on line banks, internet retail stores, DELL
In retail, or “storefront (n. 店頭, 店面),” business, location is still a key ingredient of business success. The extent to which this will continue to be true, given the inexorable growth of Internet commerce, will vary among industries.
In more traditional retail sectors, such as clothing, cosmetics, and home improvement, an in-person (adv. 親自, 外貌上) visit to a retail store is often necessary—to try on (v. 試穿, 試驗) clothes for fit, compare fragrances, or browse among a full selection of textures, colors, and styles. Also, activities such as shopping and dining out are for many consumers enjoyable experiences in themselves, as well as excuses to get out of the house and mingle with others in their community. Finally, shipping costs for large items such as appliances and home-improvement items render home shopping impracticable. Thus, burgeoning technologies pose no serious threat to Main Street, and location will continue to play a pivotal role in the fate of many retail businesses.
Nevertheless, technology-related industries are sure to move away from physical storefronts to virtual ones. Products that can be reduced to digital “bits and bites,” such as books and magazines, recordings, and software applications, are more efficiently distributed electronically. Computer hardware will not disappear from Main Street quite so quickly, though, since its physical look and feel enters into the buying decision. Computer superstores should continue to thrive alongside companies such as Dell, which does not distribute through retail stores.
In conclusion, consumer demand for convenient location will continue with respect to certain tangible products, while for other products alternative distribution systems will gradually replace the storefront, rendering location an obsolete issue.