繼續(xù)看大作文，昨天學(xué)了report類型的寫法。我們發(fā)了一套內(nèi)部教材，有好幾十道題。其中有一個(gè)要求為公司的廣告全年投放回報(bào)做出分析，并制定下一年的投放計(jì)劃。這似乎是大作文?？碱愋汀Ｈ肃]版練習(xí)題也有很多這種類型，就拿第二冊68頁Norlec公司的說。兩張圖表，五個(gè)手寫批注，140字的限制，寫一篇report。
對于report類型，老師指出如下寫作方針。
1、 標(biāo)準(zhǔn)的行文，應(yīng)分成5部分：題目（report on：）介紹（instruction）正文（findinds）結(jié)論（conclusion）建議（recommendation）。
2、 題目通常要求use all your handwritten notes，那么一條都不能漏下。
3、 既然是分析，措辭要注意。你非?？隙ǖ牡胤骄陀每隙ǖ那閼B(tài)詞，比如obvious，不肯定的千萬不要想當(dāng)然，多給自己留點(diǎn)余地，比如possible。
4、 題目通常都幫你把邏輯和計(jì)算部分點(diǎn)明白了，寫這種大作文，人家不是考你邏輯，而是看你的語言和結(jié)構(gòu)。因此，怎樣排列寫作順序，以及怎樣用一句話串聯(lián)兩到三個(gè)點(diǎn)，是比較重要部分。
范文也是嚴(yán)格按照寫作要求寫的：
Report on the most effective advertisment
Introduction
This report aims to assess methods of advertising on how customers learnt about Norlec and find a most effective way for future promotion.
Findings
Radio is the key way which make our company to the public.It covers 40% of the whole given in the survey.It is followed by magazine(24%),billboard(17%),website(10%) and direct mail(9%).The figure on website is expected to increase due to the popularity of computers.There are not many people read our brochures,therefore direct mail fails to achieve its goals.
We also did a survey on annual advertising costs.$120,000(the highest) has put on radio each year.It is of good value for the reason that radio is still our best channel for progandizing.We are surprised that we invest $105,000(the second) on billboard which only covers 17%.Since price will increase soon,it is recommened stopping to lower the costs.Magazines($45,000) and website($25,000) costs less,but achieve more on progandizing.
Conclusions
Maganzine is a relative effective way of advertising.Billboard costs a lot and will fall to increase promotions.
Recommendations
Maganzine is recommened for its effective and less-costs.We should try more maganzines to make its fuction maxmize.