英語(yǔ)應(yīng)用文寫作之促銷信

字號(hào):

例(1) 推薦有庫(kù)存的貨物
    謝謝你們6月1日的訂單。隨函附上一份價(jià)目單。同時(shí),我們已另郵寄出一份我們罐裝蔬菜系列產(chǎn)品目錄,相信很快會(huì)抵達(dá)你處。
    然而,我們感到遺憾的是,目前對(duì)我們的罐裝水果產(chǎn)品需求甚殷,因?yàn)闀r(shí)值仲夏,這是我們水果銷售的最忙季節(jié)。正因?yàn)槿绱?,罐裝桃子和葡萄供不應(yīng)求,我們無(wú)法滿足所有顧客的需求。事實(shí)上,我們的葡萄產(chǎn)品幾乎缺貨。
    不過(guò),我們可以推薦杏子,目前尚有存貨。
    你們也許有興趣得知,從6月1日起,我們對(duì)大宗購(gòu)買實(shí)行新的折扣優(yōu)惠。
    我們希望很快收到你們的訂單。
    A Letter to Recommend Goods Available from Stock
    Dear Sirs,
    Thank you for your order of June 1. We enclose a catalogue and price list. Meanwhile, we have also sent a catalogue of our range of tinned vegetables under separate cover, which we trust will reach you very soon.
    We are sorry, however, that our tinned fruit products are in great demand at the moment, since it is in the middle of summer, which is our busiest season for fruit. Because of this, tinned peaches and grapefruit are in short supply, and we cannot satisfy all our customers' demands. In fact, our grapefruit products are almost out of supply.
    We can recommend apricots, which fortunately we have in stock at the moment. You may be interested to know that our new discounts for bulk purchase came into effect on June 1st.
    We would be please to receive your order very soon.
    Yours faithfully,
    例(2) 老定價(jià)優(yōu)惠老客戶
    非常感謝你和你的第392號(hào)訂單。
    不幸的是,和其他供應(yīng)商一樣,自從你2年前向我們訂購(gòu)后,我們的價(jià)格已經(jīng)上漲。這是由于原材料上漲所致。 不過(guò),你會(huì)高興得知,我們已經(jīng)決定按照老定價(jià)向你供應(yīng)這批訂貨,因?yàn)槟阍俏覀兊睦峡蛻簟?BR>    我會(huì)隨時(shí)通知你有關(guān)訂單的執(zhí)行進(jìn)展情況。
    Old Price to Favour Old Client
    Dear Mr. Henry,
    Thank you very much and your order No.392.
    Unfortunately, in common with other suppliers, our prices have risen since you placed an order with us two years ago. This is due to the rising cost of raw materials.
    However, you will be pleased to hear that we have decided to supply your current order at the old price as you used to be our regular client. I will keep you fully informed about the progress of your order.
    Yours sincerely,
    (Ms. Addison Tanghal)
    Sales Director
    例(3) 與老客戶恢復(fù)關(guān)系
    我們查閱了記錄,遺憾地發(fā)現(xiàn)自去年10月以來(lái),我們一直未能有幸接到你們的訂單。
    由于你們?cè)俏覀兊拈L(zhǎng)期客戶,我們非常關(guān)心你們是對(duì)我們的產(chǎn)品不滿意,還是對(duì)我們處理你們訂貨的方式不滿意。如果你們遇到了一些同我們有關(guān)的問(wèn)題,請(qǐng)你們填下一隨函所附的回訪卡,好嗎?我們會(huì)及時(shí)留意你們的意見(jiàn)。
    也許你們有興趣知道,我們最近已被三家美國(guó)大廠商委任為代銷商,負(fù)責(zé)在本國(guó)的電腦銷售。我們的貨源中有各種一流的個(gè)人電腦,價(jià)格非常誘人。從所附的產(chǎn)品目錄中你們會(huì)看到我們的價(jià)格大大低于其他進(jìn)口商。此外,我們的支付條件非常優(yōu)惠。
    我們期待再次收到你們的訂單。
    A Letter to Renew Relation with an Old Client
    Dear Sirs,
    Looking though our records we note with regret that we have not had the pleasure of an order from you since last October.
    As you were one of our regular clients, we are very much concerned if you have been dissatisfied either with our goods or with the way in which we have handled your orders. Would you please fill out the enclosed reply card if you have encountered some problems with us? We will give your comments immediate attention.
    We think you may you may be interested to know that we have recently been appointed agents for the sale in this country of the computers of three of the leading American manufacturers. Our stocks now include a wide range of first - class personal computers at very attractive prices. You will see from the catalogue enclosed that our prices are very much lower than those of other importers. In addition, we are offering very generous terms of payment.
    We look forward to the pleasure of your renewed order.
    Yours faithfully,
    例(4) 推 銷 商 品
    再也不用洗鍋盤了
    我們當(dāng)真這么說(shuō);再也不用洗鍋盤了!
    現(xiàn)在您可以用漂亮的搪瓷器皿從事各種烹調(diào)——用同一件漂亮的器皿烹調(diào)和盛放食物。煮、煎、烤、烘,搪瓷器皿樣樣都行。如果您愿意,還可以在該器皿內(nèi)冰凍食物。這些漂亮的器皿用制造導(dǎo)彈外殼的特殊材料制成,能夠從冰箱內(nèi)取出,放上火爐,再端上餐桌。您隨后將它們放入洗碗機(jī)或者洗滌槽同其他碟子放在一起就行了。再也無(wú)須費(fèi)神擦拭。
    請(qǐng)來(lái)大商店的家用器皿部
    觀看搪瓷器皿的展銷
    周三、周四、周五 4月10日、11日、12日
    接受一下這些能烹調(diào)和盛放食物的器皿,親手試試。您會(huì)對(duì)它們實(shí)用而又漂亮的設(shè)計(jì)留下深刻印象,而最重要的是它那令人驚詫的合理價(jià)格。
    A Letter to Promote the Sale of Products
    NEVER WASH PANS AGAIN
    Dear Customer: We said it and we mean it: NEVER WASH PANS AGAIN!
    You can now do all your cooking in beautiful Ceramic Ware—cook and serve food in the same lovely dishes! Boil, fry, roast, bake—do it all in Ceramic Ware. Freeze food in the same dishes, if you wish. These beautiful utensils, made of the same amazing ceramic used in missile cones, can go from freezer to stove to table. You then slip them into the dishwasher or the sink with the other dishes. Never slave at scouring pans again.
    Come see Ceramic Cookware Demonstrated
    in Big Store's Housewares Department
    Wednesday, Thursday, Friday
    April 10th, 11th, and 12th
    Handle these Ceramic cook-and-serve pieces. Test and try them yourself. You'll be impressed by their practical and beautiful design, and more important of all the surprisingly reasonable prices.
    Yours very truly,