There is a heated discussion on airconditioner "price battle" in a newspaper.
Write an essay to the newspaper
1) giving a brief introduction to the issue.
2) stating your view about the "price battle", and
3) justifying your prediction.
You should write 160-200 words.
With the rapid advances in the living standard of the Chinese people in recent years, airconditioners have joined other household electrical appliances as items in great demand. However, output has far exceeded supply, as manufacturers have scrambled for sales in this profitable market. As a result, fierce competition has driven them to resort to all sorts of measures to pull ahead of their rivals and avoid going bankrupt.
These measures include aggressive advertising campaigns, offering a free gift with every purchase of an airconditioner, and most important of all, lowering prices. Price wars are a common phenomenon whenever supply outstrips demand in a freemarket economy, and Chinas newly liberalized economy is no exception. Nevertheless, I do not think we will see a repeat of the recent price war in the airconditioner market in the future
I have three reasons for my prediction. The first is that the earlier round of pricecutting eliminated the lessefficient manufacturers from the industry; so there are fewer companies supplying the market. The second is that the government has taken measures to regulate the airconditioner market, eliminating the chaos that price wars entail. And the third is that with Chinas admission to the WTO, manufacturers will have to offer more attractive-not cheaper-products.
譯文
隨著近年來中國人民生活水平的快速提高，空調(diào)也同其他家用電器一樣有了廣大的市場。但是，產(chǎn)量遠(yuǎn)遠(yuǎn)超過了需求量，制造商只能在這一領(lǐng)域種掙扎。結(jié)果，激烈的競爭使得各個(gè)制造商采取了各種措施超過其競爭者而使自己免于破產(chǎn)。
這些措施包括大規(guī)模的廣告，提供免費(fèi)禮物，當(dāng)然最重要的是降價(jià)。在供大于求的自由市場條件下，價(jià)格戰(zhàn)是非常普遍的。中國也不例外。然而，我認(rèn)為將來這種空調(diào)價(jià)格戰(zhàn)不會再重演。
我有三個(gè)理由。第一，首輪的競爭已經(jīng)淘汰了那些效率低下的制造商。所以市場上的供應(yīng)將減少。第二，政府已經(jīng)采取了措施來規(guī)范空調(diào)市場，消除了價(jià)格戰(zhàn)的混亂。第三，中國加入WTO后，制造商只能靠提供更好的而不是的商品來贏得市場。
Write an essay to the newspaper
1) giving a brief introduction to the issue.
2) stating your view about the "price battle", and
3) justifying your prediction.
You should write 160-200 words.
With the rapid advances in the living standard of the Chinese people in recent years, airconditioners have joined other household electrical appliances as items in great demand. However, output has far exceeded supply, as manufacturers have scrambled for sales in this profitable market. As a result, fierce competition has driven them to resort to all sorts of measures to pull ahead of their rivals and avoid going bankrupt.
These measures include aggressive advertising campaigns, offering a free gift with every purchase of an airconditioner, and most important of all, lowering prices. Price wars are a common phenomenon whenever supply outstrips demand in a freemarket economy, and Chinas newly liberalized economy is no exception. Nevertheless, I do not think we will see a repeat of the recent price war in the airconditioner market in the future
I have three reasons for my prediction. The first is that the earlier round of pricecutting eliminated the lessefficient manufacturers from the industry; so there are fewer companies supplying the market. The second is that the government has taken measures to regulate the airconditioner market, eliminating the chaos that price wars entail. And the third is that with Chinas admission to the WTO, manufacturers will have to offer more attractive-not cheaper-products.
譯文
隨著近年來中國人民生活水平的快速提高，空調(diào)也同其他家用電器一樣有了廣大的市場。但是，產(chǎn)量遠(yuǎn)遠(yuǎn)超過了需求量，制造商只能在這一領(lǐng)域種掙扎。結(jié)果，激烈的競爭使得各個(gè)制造商采取了各種措施超過其競爭者而使自己免于破產(chǎn)。
這些措施包括大規(guī)模的廣告，提供免費(fèi)禮物，當(dāng)然最重要的是降價(jià)。在供大于求的自由市場條件下，價(jià)格戰(zhàn)是非常普遍的。中國也不例外。然而，我認(rèn)為將來這種空調(diào)價(jià)格戰(zhàn)不會再重演。
我有三個(gè)理由。第一，首輪的競爭已經(jīng)淘汰了那些效率低下的制造商。所以市場上的供應(yīng)將減少。第二，政府已經(jīng)采取了措施來規(guī)范空調(diào)市場，消除了價(jià)格戰(zhàn)的混亂。第三，中國加入WTO后，制造商只能靠提供更好的而不是的商品來贏得市場。