Section B
Passage One
Sometimes in business nice guys finish first, and sometimes they finish last. In 1949,Dick and Mac McDonald opened a drive in restaurant in San Bemardino, California. By 1954, it was so popular that a salesman named Ray Kroc made a deal to turn it into a national chain and pay the brothers a part of every dollar earned. That’s how McDonald’s got started. Six years later, Kroc offered to buy the brothers out for $1 million a piece. They said yes, but there was a misunderstanding: Kroc thought he was getting the original San Bemardino restaurant as part of the agreement; the McDonalds insisted it wasn’t part of the deal. Kroc was furious. He had counted on the cash flow the restaurant would bring. Kroc was so angry that he vowed to get back at the McDonald brothers. The moment the deal was completed, Kroc hopped on a plane to Los Angeles, bought a piece of property in San Bemardino one block away from the brothers original fast food drive in and ordered the construction of a brand new McDonald’s store. It had only one purpose: to put McDonald brothers drive in out of business. The brothers had already been forced to take down their “McDonald’s” sign, because Kroc’s company now owned their trade name. They renamed it “the Big K” but in every other way, it was the same as it always had been. The problem was, Kroc’s restaurant also looked like the Big K. But his had the name McDonald’s. Customers were a little confused, but figured that the original restaurant had been moved; they took their business to the new McDonald’s. Sales at the Big K plummeted, and in 1968, the McDonald brothers finally gave up. In 1970, Kroc had his final revenge: the birthplace of the fast food industry closed for good.
Questions 26 to 28 are based on the passage you have just heard.
26. What is the speaker mainly talking about?
【解析】選[C]。本文提到，1949年McDonald兩兄弟開了一家快餐店，后來Kroc與他們合作將其建成了連鎖形式，后來Kroc買下了連鎖店，但卻沒能得到McDonald賴以起家的那個店面。最后，Kroc設(shè)法得到了McDonald’s的商標(biāo)， 而McDonald兩兄弟擁有的那家店卻不得不于1970年關(guān)閉。由此可知，能恰當(dāng)概括短文內(nèi)容的選項(xiàng)是[C]“早期的麥當(dāng)勞”。
27. How did Kroc solve his problems with the McDonald brothers?
【解析】選[D]。Kroc與McDonald兩兄弟之間的糾紛在于Kroc認(rèn)為他買下的連鎖店包括全部的店面，但McDonald兩兄弟卻堅(jiān)稱不包括最初的那家店。之后，Kroc在最初的麥當(dāng)勞店邊建起了一個全新的麥當(dāng)勞，利用麥當(dāng)勞商標(biāo)迷惑顧客，最終搶走了McDonald兩兄弟的生意并使其被迫停業(yè)，選項(xiàng)[D]與此相符。
28. What can be inferred about the speaker’s theme of the talk?
【解析】選[C]。本文主要講述了一個商標(biāo)所有權(quán)變更的故事。Kroc獲得了McDonald’s的商標(biāo)，并最終打敗了McDonald兩兄弟?？梢?，“在商界，商標(biāo)就是一切”，選項(xiàng)[C]正確。
Passage One
Sometimes in business nice guys finish first, and sometimes they finish last. In 1949,Dick and Mac McDonald opened a drive in restaurant in San Bemardino, California. By 1954, it was so popular that a salesman named Ray Kroc made a deal to turn it into a national chain and pay the brothers a part of every dollar earned. That’s how McDonald’s got started. Six years later, Kroc offered to buy the brothers out for $1 million a piece. They said yes, but there was a misunderstanding: Kroc thought he was getting the original San Bemardino restaurant as part of the agreement; the McDonalds insisted it wasn’t part of the deal. Kroc was furious. He had counted on the cash flow the restaurant would bring. Kroc was so angry that he vowed to get back at the McDonald brothers. The moment the deal was completed, Kroc hopped on a plane to Los Angeles, bought a piece of property in San Bemardino one block away from the brothers original fast food drive in and ordered the construction of a brand new McDonald’s store. It had only one purpose: to put McDonald brothers drive in out of business. The brothers had already been forced to take down their “McDonald’s” sign, because Kroc’s company now owned their trade name. They renamed it “the Big K” but in every other way, it was the same as it always had been. The problem was, Kroc’s restaurant also looked like the Big K. But his had the name McDonald’s. Customers were a little confused, but figured that the original restaurant had been moved; they took their business to the new McDonald’s. Sales at the Big K plummeted, and in 1968, the McDonald brothers finally gave up. In 1970, Kroc had his final revenge: the birthplace of the fast food industry closed for good.
Questions 26 to 28 are based on the passage you have just heard.
26. What is the speaker mainly talking about?
【解析】選[C]。本文提到，1949年McDonald兩兄弟開了一家快餐店，后來Kroc與他們合作將其建成了連鎖形式，后來Kroc買下了連鎖店，但卻沒能得到McDonald賴以起家的那個店面。最后，Kroc設(shè)法得到了McDonald’s的商標(biāo)， 而McDonald兩兄弟擁有的那家店卻不得不于1970年關(guān)閉。由此可知，能恰當(dāng)概括短文內(nèi)容的選項(xiàng)是[C]“早期的麥當(dāng)勞”。
27. How did Kroc solve his problems with the McDonald brothers?
【解析】選[D]。Kroc與McDonald兩兄弟之間的糾紛在于Kroc認(rèn)為他買下的連鎖店包括全部的店面，但McDonald兩兄弟卻堅(jiān)稱不包括最初的那家店。之后，Kroc在最初的麥當(dāng)勞店邊建起了一個全新的麥當(dāng)勞，利用麥當(dāng)勞商標(biāo)迷惑顧客，最終搶走了McDonald兩兄弟的生意并使其被迫停業(yè)，選項(xiàng)[D]與此相符。
28. What can be inferred about the speaker’s theme of the talk?
【解析】選[C]。本文主要講述了一個商標(biāo)所有權(quán)變更的故事。Kroc獲得了McDonald’s的商標(biāo)，并最終打敗了McDonald兩兄弟?？梢?，“在商界，商標(biāo)就是一切”，選項(xiàng)[C]正確。