The Internet alone does not make up the New Economy though it is an integral part of it. American President Bill Clinton has defined the New Economy as “an economy that‘s fuelled by technology, driven by entrepreneurship and innovations.”
Technology, entrepreneurship and innovations are keywords that sum up the new era.
The Internet is not just a technology, it is also about marketing. Companies which do not use the Net as a marketing tool will lose their competitiveness.
The Internet alone does not make up the New Economy though it is an integral part of it. American President Bill Clinton has defined the New Economy as “an economy that‘s fuelled by technology, driven by entrepreneurship and innovations.”
Technology, entrepreneurship and innovations are keywords that sum up the new era.
The Internet is not just a technology, it is also about marketing. Companies which do not use the Net as a marketing tool will lose their competitiveness.
The function of information technology in marketing is more than just receiving orders on the Net. The Net offers a means of attracting clients by providing them information, something not possible in the past. It has changed the way of service and is more efficient and more capable of providing comprehensive customer service.
The Net has revolutionised the way companies are run. Electronic mail, for instance, has improved management efficiency tremendously. The traditional telephone conversations and face-to-face contacts could be easily interrupted and were inefficient. Now you need perhaps to spend just a couple of hours on e-mailing. Besides, it is now much easier to gather information to help make the right decision.
The New Economy has also led to the mushrooming of IT or Internet -related firms as though the mere setting up of such a company is a guarantee of high profits. This means businesses must have good human resource management practices so as not to lose talented employees.
There are two ways to do this. First, an atmosphere that encourages innovations must be created. Employees should not be penalised for new ideas that fail but must be rewarded for those that work.
Besides, workers must be made to feel that they can enjoy resonable benefits. When I first returned to Taiwan 15 years ago, there was a gulf between bosses and workers who were unable to move beyond drawing a fixed salary.
Technology is a tool and a change in mindset is required to do away with a hierarchical system. They are related to entrepreneurship and innovations. What is needed are people who can think independently.
A flat organisation reduces the layers of management. This is absolutely fine if every worker is capable of thinking and working on his own. But there are many who feel insecure when they can no longer rely on others. They will have to learn the new mode of thinking.
Workers need to develop the habit of independent thinking, but this will be a gradual learning process.
While many may end up as losers in the New Economy, the winners will reap increasingly huge profits. Invariably, the winners will be those prepared to embrace technology, entrepreneurship and innovations.
This is quite obvious in the US. While the income of people who are able to seize the opportunity has soared, the salary of odinary workers has hardly increased.
（The author is chairman of Taiwan Semiconductor Manufacturing Co. The Chinese original was published in CommonWealth Monthly. Translated by Yap Gee Poh）
e時代需要怎么樣的員工？
張忠謀
在新經(jīng)濟之中,互聯(lián)網(wǎng)只是其中的重要部分,卻不是全部。克林頓總統(tǒng)對新經(jīng)濟的定義是：“The new economy is an economy that‘s fuelled by technology, driven by entrepreneurship and innovations”。
他講了三個重點。第一是新科技,第二是進取精神,第三是創(chuàng)新。我想這三點很能夠表現(xiàn)這個時代。
互聯(lián)網(wǎng)不僅是科技,更是行銷。任何公司都可以用互聯(lián)網(wǎng)進行行銷,說得更嚴重一點,如果不以互聯(lián)網(wǎng)做為行銷的工具,就會變得不具競爭力。
資訊科技是行銷的核心功能,其功能絕不只是在網(wǎng)路上接獲訂單而已,它是一個招徠顧客的櫥窗。有了互聯(lián)網(wǎng)科技,我們可以提供資訊給顧客,這是以前沒有的機會。
所以互聯(lián)網(wǎng)不但使服務(wù)方式改觀,而且更有效率、更能達成全面性的服務(wù)。
互聯(lián)網(wǎng)對企業(yè)內(nèi)部也是一種革命。拿電子郵件來說,現(xiàn)在和沒有電子郵件的時代是完全兩樣。從前以電話或面對面連絡(luò),太干擾,也沒效率?，F(xiàn)在電子郵件不會干擾,你可能花兩小時收發(fā)電子郵件就夠了,這會大大提高管理績效。以前要找資訊很難找,現(xiàn)在很容易,比較容易做正確的決定。
新經(jīng)濟的另一個改變,我想就是很多跟互聯(lián)網(wǎng)或高科技有關(guān)的新公司風(fēng)起云涌。好像只要成立一家公司,高獲利率的前景就指日可待。因此企業(yè)在人力資源管理上更需要克服,避免人才流失。
解決這種問題的方法主要有兩個：第一,形成一種鼓勵創(chuàng)新有組織氣氛,讓員工在工作上創(chuàng)新發(fā)展,沒有風(fēng)險。假如是試驗一個新的東西,一旦工作失敗,頂多只是回到原地；如果創(chuàng)新成功,當然要有獎勵。
第二,要讓員工覺得在公司工作,能得到相當不錯的獲益。15年以前我剛回臺灣的時候,在老板和伙計之間,有一個鴻溝,做伙計的好像永遠都出不了頭,領(lǐng)著固定薪水。
e時代的組織需要什么樣的員工？
科技是個工具,組織扁平化則是觀念的改變。這其實跟創(chuàng)業(yè)精神、創(chuàng)新有關(guān),它需要的是能夠獨立思考的人。
扁平的組織使管理階層減少,組織變得更小,假如每一個人都是獨立思考型的人,就完全沒問題。但是有許多人,覺得這樣就會完全沒有倚賴了,這種人觀念就要改。
我們希望推動員工獨立思考的習(xí)慣,這是一個漸進的過程。
新經(jīng)濟會造成很多輸家,但贏家可以獲得的利潤卻會愈來愈多。要注重其中的三點,才有辦法變成贏家。
美國就相當明顯,一般工作人員的平均薪資并沒有明顯提升,相對的,能夠把握時機的頂尖者,就很厲害了。
The function of information technology in marketing is more than just receiving orders on the Net. The Net offers a means of attracting clients by providing them information, something not possible in the past. It has changed the way of service and is more efficient and more capable of providing comprehensive customer service.
The Net has revolutionised the way companies are run. Electronic mail, for instance, has improved management efficiency tremendously. The traditional telephone conversations and face-to-face contacts could be easily interrupted and were inefficient. Now you need perhaps to spend just a couple of hours on e-mailing. Besides, it is now much easier to gather information to help make the right decision.
The New Economy has also led to the mushrooming of IT or Internet -related firms as though the mere setting up of such a company is a guarantee of high profits. This means businesses must have good human resource management practices so as not to lose talented employees.
There are two ways to do this. First, an atmosphere that encourages innovations must be created. Employees should not be penalised for new ideas that fail but must be rewarded for those that work.
Besides, workers must be made to feel that they can enjoy resonable benefits. When I first returned to Taiwan 15 years ago, there was a gulf between bosses and workers who were unable to move beyond drawing a fixed salary.
Technology is a tool and a change in mindset is required to do away with a hierarchical system. They are related to entrepreneurship and innovations. What is needed are people who can think independently.
A flat organisation reduces the layers of management. This is absolutely fine if every worker is capable of thinking and working on his own. But there are many who feel insecure when they can no longer rely on others. They will have to learn the new mode of thinking.
Workers need to develop the habit of independent thinking, but this will be a gradual learning process.
While many may end up as losers in the New Economy, the winners will reap increasingly huge profits. Invariably, the winners will be those prepared to embrace technology, entrepreneurship and innovations.
This is quite obvious in the US. While the income of people who are able to seize the opportunity has soared, the salary of odinary workers has hardly increased.
（The author is chairman of Taiwan Semiconductor Manufacturing Co. The Chinese original was published in CommonWealth Monthly. Translated by Yap Gee Poh）
e時代需要怎么樣的員工？
張忠謀
在新經(jīng)濟之中,互聯(lián)網(wǎng)只是其中的重要部分,卻不是全部。克林頓總統(tǒng)對新經(jīng)濟的定義是：“The new economy is an economy that‘s fuelled by technology, driven by entrepreneurship and innovations”。
他講了三個重點。第一是新科技,第二是進取精神,第三是創(chuàng)新。我想這三點很能夠表現(xiàn)這個時代。
互聯(lián)網(wǎng)不僅是科技,更是行銷。任何公司都可以用互聯(lián)網(wǎng)進行行銷,說得更嚴重一點,如果不以互聯(lián)網(wǎng)做為行銷的工具,就會變得不具競爭力。
資訊科技是行銷的核心功能,其功能絕不只是在網(wǎng)路上接獲訂單而已,它是一個招徠顧客的櫥窗。有了互聯(lián)網(wǎng)科技,我們可以提供資訊給顧客,這是以前沒有的機會。
所以互聯(lián)網(wǎng)不但使服務(wù)方式改觀,而且更有效率、更能達成全面性的服務(wù)。
互聯(lián)網(wǎng)對企業(yè)內(nèi)部也是一種革命。拿電子郵件來說,現(xiàn)在和沒有電子郵件的時代是完全兩樣。從前以電話或面對面連絡(luò),太干擾,也沒效率?，F(xiàn)在電子郵件不會干擾,你可能花兩小時收發(fā)電子郵件就夠了,這會大大提高管理績效。以前要找資訊很難找,現(xiàn)在很容易,比較容易做正確的決定。
新經(jīng)濟的另一個改變,我想就是很多跟互聯(lián)網(wǎng)或高科技有關(guān)的新公司風(fēng)起云涌。好像只要成立一家公司,高獲利率的前景就指日可待。因此企業(yè)在人力資源管理上更需要克服,避免人才流失。
解決這種問題的方法主要有兩個：第一,形成一種鼓勵創(chuàng)新有組織氣氛,讓員工在工作上創(chuàng)新發(fā)展,沒有風(fēng)險。假如是試驗一個新的東西,一旦工作失敗,頂多只是回到原地；如果創(chuàng)新成功,當然要有獎勵。
第二,要讓員工覺得在公司工作,能得到相當不錯的獲益。15年以前我剛回臺灣的時候,在老板和伙計之間,有一個鴻溝,做伙計的好像永遠都出不了頭,領(lǐng)著固定薪水。
e時代的組織需要什么樣的員工？
科技是個工具,組織扁平化則是觀念的改變。這其實跟創(chuàng)業(yè)精神、創(chuàng)新有關(guān),它需要的是能夠獨立思考的人。
扁平的組織使管理階層減少,組織變得更小,假如每一個人都是獨立思考型的人,就完全沒問題。但是有許多人,覺得這樣就會完全沒有倚賴了,這種人觀念就要改。
我們希望推動員工獨立思考的習(xí)慣,這是一個漸進的過程。
新經(jīng)濟會造成很多輸家,但贏家可以獲得的利潤卻會愈來愈多。要注重其中的三點,才有辦法變成贏家。
美國就相當明顯,一般工作人員的平均薪資并沒有明顯提升,相對的,能夠把握時機的頂尖者,就很厲害了。
Technology, entrepreneurship and innovations are keywords that sum up the new era.
The Internet is not just a technology, it is also about marketing. Companies which do not use the Net as a marketing tool will lose their competitiveness.
The Internet alone does not make up the New Economy though it is an integral part of it. American President Bill Clinton has defined the New Economy as “an economy that‘s fuelled by technology, driven by entrepreneurship and innovations.”
Technology, entrepreneurship and innovations are keywords that sum up the new era.
The Internet is not just a technology, it is also about marketing. Companies which do not use the Net as a marketing tool will lose their competitiveness.
The function of information technology in marketing is more than just receiving orders on the Net. The Net offers a means of attracting clients by providing them information, something not possible in the past. It has changed the way of service and is more efficient and more capable of providing comprehensive customer service.
The Net has revolutionised the way companies are run. Electronic mail, for instance, has improved management efficiency tremendously. The traditional telephone conversations and face-to-face contacts could be easily interrupted and were inefficient. Now you need perhaps to spend just a couple of hours on e-mailing. Besides, it is now much easier to gather information to help make the right decision.
The New Economy has also led to the mushrooming of IT or Internet -related firms as though the mere setting up of such a company is a guarantee of high profits. This means businesses must have good human resource management practices so as not to lose talented employees.
There are two ways to do this. First, an atmosphere that encourages innovations must be created. Employees should not be penalised for new ideas that fail but must be rewarded for those that work.
Besides, workers must be made to feel that they can enjoy resonable benefits. When I first returned to Taiwan 15 years ago, there was a gulf between bosses and workers who were unable to move beyond drawing a fixed salary.
Technology is a tool and a change in mindset is required to do away with a hierarchical system. They are related to entrepreneurship and innovations. What is needed are people who can think independently.
A flat organisation reduces the layers of management. This is absolutely fine if every worker is capable of thinking and working on his own. But there are many who feel insecure when they can no longer rely on others. They will have to learn the new mode of thinking.
Workers need to develop the habit of independent thinking, but this will be a gradual learning process.
While many may end up as losers in the New Economy, the winners will reap increasingly huge profits. Invariably, the winners will be those prepared to embrace technology, entrepreneurship and innovations.
This is quite obvious in the US. While the income of people who are able to seize the opportunity has soared, the salary of odinary workers has hardly increased.
（The author is chairman of Taiwan Semiconductor Manufacturing Co. The Chinese original was published in CommonWealth Monthly. Translated by Yap Gee Poh）
e時代需要怎么樣的員工？
張忠謀
在新經(jīng)濟之中,互聯(lián)網(wǎng)只是其中的重要部分,卻不是全部。克林頓總統(tǒng)對新經(jīng)濟的定義是：“The new economy is an economy that‘s fuelled by technology, driven by entrepreneurship and innovations”。
他講了三個重點。第一是新科技,第二是進取精神,第三是創(chuàng)新。我想這三點很能夠表現(xiàn)這個時代。
互聯(lián)網(wǎng)不僅是科技,更是行銷。任何公司都可以用互聯(lián)網(wǎng)進行行銷,說得更嚴重一點,如果不以互聯(lián)網(wǎng)做為行銷的工具,就會變得不具競爭力。
資訊科技是行銷的核心功能,其功能絕不只是在網(wǎng)路上接獲訂單而已,它是一個招徠顧客的櫥窗。有了互聯(lián)網(wǎng)科技,我們可以提供資訊給顧客,這是以前沒有的機會。
所以互聯(lián)網(wǎng)不但使服務(wù)方式改觀,而且更有效率、更能達成全面性的服務(wù)。
互聯(lián)網(wǎng)對企業(yè)內(nèi)部也是一種革命。拿電子郵件來說,現(xiàn)在和沒有電子郵件的時代是完全兩樣。從前以電話或面對面連絡(luò),太干擾,也沒效率?，F(xiàn)在電子郵件不會干擾,你可能花兩小時收發(fā)電子郵件就夠了,這會大大提高管理績效。以前要找資訊很難找,現(xiàn)在很容易,比較容易做正確的決定。
新經(jīng)濟的另一個改變,我想就是很多跟互聯(lián)網(wǎng)或高科技有關(guān)的新公司風(fēng)起云涌。好像只要成立一家公司,高獲利率的前景就指日可待。因此企業(yè)在人力資源管理上更需要克服,避免人才流失。
解決這種問題的方法主要有兩個：第一,形成一種鼓勵創(chuàng)新有組織氣氛,讓員工在工作上創(chuàng)新發(fā)展,沒有風(fēng)險。假如是試驗一個新的東西,一旦工作失敗,頂多只是回到原地；如果創(chuàng)新成功,當然要有獎勵。
第二,要讓員工覺得在公司工作,能得到相當不錯的獲益。15年以前我剛回臺灣的時候,在老板和伙計之間,有一個鴻溝,做伙計的好像永遠都出不了頭,領(lǐng)著固定薪水。
e時代的組織需要什么樣的員工？
科技是個工具,組織扁平化則是觀念的改變。這其實跟創(chuàng)業(yè)精神、創(chuàng)新有關(guān),它需要的是能夠獨立思考的人。
扁平的組織使管理階層減少,組織變得更小,假如每一個人都是獨立思考型的人,就完全沒問題。但是有許多人,覺得這樣就會完全沒有倚賴了,這種人觀念就要改。
我們希望推動員工獨立思考的習(xí)慣,這是一個漸進的過程。
新經(jīng)濟會造成很多輸家,但贏家可以獲得的利潤卻會愈來愈多。要注重其中的三點,才有辦法變成贏家。
美國就相當明顯,一般工作人員的平均薪資并沒有明顯提升,相對的,能夠把握時機的頂尖者,就很厲害了。
The function of information technology in marketing is more than just receiving orders on the Net. The Net offers a means of attracting clients by providing them information, something not possible in the past. It has changed the way of service and is more efficient and more capable of providing comprehensive customer service.
The Net has revolutionised the way companies are run. Electronic mail, for instance, has improved management efficiency tremendously. The traditional telephone conversations and face-to-face contacts could be easily interrupted and were inefficient. Now you need perhaps to spend just a couple of hours on e-mailing. Besides, it is now much easier to gather information to help make the right decision.
The New Economy has also led to the mushrooming of IT or Internet -related firms as though the mere setting up of such a company is a guarantee of high profits. This means businesses must have good human resource management practices so as not to lose talented employees.
There are two ways to do this. First, an atmosphere that encourages innovations must be created. Employees should not be penalised for new ideas that fail but must be rewarded for those that work.
Besides, workers must be made to feel that they can enjoy resonable benefits. When I first returned to Taiwan 15 years ago, there was a gulf between bosses and workers who were unable to move beyond drawing a fixed salary.
Technology is a tool and a change in mindset is required to do away with a hierarchical system. They are related to entrepreneurship and innovations. What is needed are people who can think independently.
A flat organisation reduces the layers of management. This is absolutely fine if every worker is capable of thinking and working on his own. But there are many who feel insecure when they can no longer rely on others. They will have to learn the new mode of thinking.
Workers need to develop the habit of independent thinking, but this will be a gradual learning process.
While many may end up as losers in the New Economy, the winners will reap increasingly huge profits. Invariably, the winners will be those prepared to embrace technology, entrepreneurship and innovations.
This is quite obvious in the US. While the income of people who are able to seize the opportunity has soared, the salary of odinary workers has hardly increased.
（The author is chairman of Taiwan Semiconductor Manufacturing Co. The Chinese original was published in CommonWealth Monthly. Translated by Yap Gee Poh）
e時代需要怎么樣的員工？
張忠謀
在新經(jīng)濟之中,互聯(lián)網(wǎng)只是其中的重要部分,卻不是全部。克林頓總統(tǒng)對新經(jīng)濟的定義是：“The new economy is an economy that‘s fuelled by technology, driven by entrepreneurship and innovations”。
他講了三個重點。第一是新科技,第二是進取精神,第三是創(chuàng)新。我想這三點很能夠表現(xiàn)這個時代。
互聯(lián)網(wǎng)不僅是科技,更是行銷。任何公司都可以用互聯(lián)網(wǎng)進行行銷,說得更嚴重一點,如果不以互聯(lián)網(wǎng)做為行銷的工具,就會變得不具競爭力。
資訊科技是行銷的核心功能,其功能絕不只是在網(wǎng)路上接獲訂單而已,它是一個招徠顧客的櫥窗。有了互聯(lián)網(wǎng)科技,我們可以提供資訊給顧客,這是以前沒有的機會。
所以互聯(lián)網(wǎng)不但使服務(wù)方式改觀,而且更有效率、更能達成全面性的服務(wù)。
互聯(lián)網(wǎng)對企業(yè)內(nèi)部也是一種革命。拿電子郵件來說,現(xiàn)在和沒有電子郵件的時代是完全兩樣。從前以電話或面對面連絡(luò),太干擾,也沒效率?，F(xiàn)在電子郵件不會干擾,你可能花兩小時收發(fā)電子郵件就夠了,這會大大提高管理績效。以前要找資訊很難找,現(xiàn)在很容易,比較容易做正確的決定。
新經(jīng)濟的另一個改變,我想就是很多跟互聯(lián)網(wǎng)或高科技有關(guān)的新公司風(fēng)起云涌。好像只要成立一家公司,高獲利率的前景就指日可待。因此企業(yè)在人力資源管理上更需要克服,避免人才流失。
解決這種問題的方法主要有兩個：第一,形成一種鼓勵創(chuàng)新有組織氣氛,讓員工在工作上創(chuàng)新發(fā)展,沒有風(fēng)險。假如是試驗一個新的東西,一旦工作失敗,頂多只是回到原地；如果創(chuàng)新成功,當然要有獎勵。
第二,要讓員工覺得在公司工作,能得到相當不錯的獲益。15年以前我剛回臺灣的時候,在老板和伙計之間,有一個鴻溝,做伙計的好像永遠都出不了頭,領(lǐng)著固定薪水。
e時代的組織需要什么樣的員工？
科技是個工具,組織扁平化則是觀念的改變。這其實跟創(chuàng)業(yè)精神、創(chuàng)新有關(guān),它需要的是能夠獨立思考的人。
扁平的組織使管理階層減少,組織變得更小,假如每一個人都是獨立思考型的人,就完全沒問題。但是有許多人,覺得這樣就會完全沒有倚賴了,這種人觀念就要改。
我們希望推動員工獨立思考的習(xí)慣,這是一個漸進的過程。
新經(jīng)濟會造成很多輸家,但贏家可以獲得的利潤卻會愈來愈多。要注重其中的三點,才有辦法變成贏家。
美國就相當明顯,一般工作人員的平均薪資并沒有明顯提升,相對的,能夠把握時機的頂尖者,就很厲害了。