Advertising
Advertising is a very big business these days. Billions of dollars are spent every year to persuade customers to buy one brand of product rather than another. We are all exposed to such advertisements every day and their effect on us cannot be denied. While it is true that some advertisements do provide useful information about new products， I believe that their primary effect is to encourage people to buy things that they don't really need. First of all， most advertising does not introduce a brand-new product. Instead， it is designed to persuade consumers that one company's product is superior to that of another company. Second， when a product is new， the advertising is often designed to create demand for it. In other words， its goal is to convince potential buyers that this new product is really necessary， whether or not it actually is. Third， many advertisements are image ads， designed to sell people luxury products. The ads imply that by buying such products the consumer will gain something else such as happiness， respect or love. These ads not only try to sell things that people do not really need， but promise something that cannot be bought. Finally， if there is new information about a product or development， people will hear about it through word of mouth， and in my opinion， this is a more reliable source of information. While it can be argued that advertising is sometimes useful to consumers who may want to compare different brands， I believe its overall effect is to get people to buy things that they don't need. That is not to say that the advertisements are deceptive. They are simply designed to create a need for the product among consumers. Therefore， we should all look at advertisements with a critical eye in order to avoid buying things that are not necessary.
參考譯文：
廣告
廣告業(yè)如今已成為非常大的產(chǎn)業(yè)。每年花在廣告上的經(jīng)費有好幾十億美元，以說服顧客買某個品牌的產(chǎn)品而不買別的家的。我們每天都接觸這一類廣告，它們對我們的影響是不可否認的。雖然某些廣告的確提供了關(guān)于新產(chǎn)品的有用資訊，但我認為，它們的主要功用就是鼓勵大家去買一些不是真的很需要的東西。
首先，大多數(shù)的廣告并不會介紹一個全心的產(chǎn)品。相反，廣告設(shè)計的用意是要說服消費者某家公司的產(chǎn)品比另一家好。其次，當推出一項新產(chǎn)品時，廣告的目的常是制造對這項產(chǎn)品真的是必需品，無論是否真的如此。第三，很多廣告都是形象廣告，目的是要將奢侈品銷售給大家。這種廣告會暗示，買了此類產(chǎn)品的消費者會得到其他的東西，如快樂、尊敬或愛。這些廣告不只會試著銷售一些人們并不是真的需要的東西，而且也會保證你得到某樣買不到的東西。最后，如果有與產(chǎn)品或開發(fā)相關(guān)的新資訊，人們會口耳相傳。我認為，這才是比較可靠的資訊來源。
雖然友人認為廣告有時能夠幫助那些想要比較不同品牌產(chǎn)品的消費者，但我認為，廣告整體的效果就是要人們購買自己不需要的東西。這并不是說廣告都是騙人的。它們的目的只是要讓消費者對這項產(chǎn)品產(chǎn)生需求。因此，我們都應該用批判性的眼光來看待廣告，以免買到不需要的東西。
Advertising is a very big business these days. Billions of dollars are spent every year to persuade customers to buy one brand of product rather than another. We are all exposed to such advertisements every day and their effect on us cannot be denied. While it is true that some advertisements do provide useful information about new products， I believe that their primary effect is to encourage people to buy things that they don't really need. First of all， most advertising does not introduce a brand-new product. Instead， it is designed to persuade consumers that one company's product is superior to that of another company. Second， when a product is new， the advertising is often designed to create demand for it. In other words， its goal is to convince potential buyers that this new product is really necessary， whether or not it actually is. Third， many advertisements are image ads， designed to sell people luxury products. The ads imply that by buying such products the consumer will gain something else such as happiness， respect or love. These ads not only try to sell things that people do not really need， but promise something that cannot be bought. Finally， if there is new information about a product or development， people will hear about it through word of mouth， and in my opinion， this is a more reliable source of information. While it can be argued that advertising is sometimes useful to consumers who may want to compare different brands， I believe its overall effect is to get people to buy things that they don't need. That is not to say that the advertisements are deceptive. They are simply designed to create a need for the product among consumers. Therefore， we should all look at advertisements with a critical eye in order to avoid buying things that are not necessary.
參考譯文：
廣告
廣告業(yè)如今已成為非常大的產(chǎn)業(yè)。每年花在廣告上的經(jīng)費有好幾十億美元，以說服顧客買某個品牌的產(chǎn)品而不買別的家的。我們每天都接觸這一類廣告，它們對我們的影響是不可否認的。雖然某些廣告的確提供了關(guān)于新產(chǎn)品的有用資訊，但我認為，它們的主要功用就是鼓勵大家去買一些不是真的很需要的東西。
首先，大多數(shù)的廣告并不會介紹一個全心的產(chǎn)品。相反，廣告設(shè)計的用意是要說服消費者某家公司的產(chǎn)品比另一家好。其次，當推出一項新產(chǎn)品時，廣告的目的常是制造對這項產(chǎn)品真的是必需品，無論是否真的如此。第三，很多廣告都是形象廣告，目的是要將奢侈品銷售給大家。這種廣告會暗示，買了此類產(chǎn)品的消費者會得到其他的東西，如快樂、尊敬或愛。這些廣告不只會試著銷售一些人們并不是真的需要的東西，而且也會保證你得到某樣買不到的東西。最后，如果有與產(chǎn)品或開發(fā)相關(guān)的新資訊，人們會口耳相傳。我認為，這才是比較可靠的資訊來源。
雖然友人認為廣告有時能夠幫助那些想要比較不同品牌產(chǎn)品的消費者，但我認為，廣告整體的效果就是要人們購買自己不需要的東西。這并不是說廣告都是騙人的。它們的目的只是要讓消費者對這項產(chǎn)品產(chǎn)生需求。因此，我們都應該用批判性的眼光來看待廣告，以免買到不需要的東西。