如何用英文做簡(jiǎn)報(bào)！
[編者按]職場(chǎng)上的競(jìng)爭(zhēng)有如無形的戰(zhàn)爭(zhēng)，雖沒有刀光劍影，卻也是險(xiǎn)象環(huán)生。面對(duì)眾多競(jìng)爭(zhēng)對(duì)手，你是否擁有自己的法寶？現(xiàn)在，讓雙語職場(chǎng)為你獻(xiàn)上一計(jì)：如何用英文做簡(jiǎn)報(bào)！睜大眼睛好好看咯，這樣一件法寶可不是誰都能擁有的哦。
Part I Opening A Presentation 開場(chǎng)白
Jackson Wu is the Marketing Manager for Notson Limited in Beijing, a company that produces fashion sunglasses for men and women. In view of the development prospects of the Chinese market at present, he does some market research.
Today, he does a presentation to all members of the Marketing Department, describing the current situation and future development prospect.
Jackson Wu是北京諾森公司的市場(chǎng)部經(jīng)理，此公司專門生產(chǎn)時(shí)尚太陽鏡。鑒于目前中國(guó)市場(chǎng)的發(fā)展前景，他做了一個(gè)行銷企劃。今天，他要向部門全體成員做一個(gè)簡(jiǎn)報(bào)，描述市場(chǎng)現(xiàn)狀以及未來發(fā)展前景。
Jackson: Good morning everyone and thanks for coming. For those of you who don’t know me, my name is Jackson Wu, and I'm the Marketing Manager in Beijing for Notson Limited. I'm here today to present our new ①marketing plan, which is designed to introduce our products to the wealthy Chinese market. Our research shows that there are big profits waiting to be tapped here in China, so we're excited at the opportunities we see for Notson. I hope that some of our excitement and enthusiasm will rub off on all of you.
Jackson：早上好，感謝各位今天的蒞臨，我是Jackson，諾森公司北京地區(qū)的市場(chǎng)部經(jīng)理。今天在這里向各位說明本公司的行銷企劃，是針對(duì)本公司如何將產(chǎn)品打入富裕的中國(guó)市場(chǎng)所擬定的。據(jù)調(diào)查，中國(guó)市場(chǎng)存在豐厚的利潤(rùn)潛力，對(duì)此的機(jī)會(huì)，我們感到十分興奮，同時(shí)也希望能把這種激動(dòng)的心情傳達(dá)給在座各位。
Jackson: I'd like to start off by outlining a few ②facts and figures about the consumer market in China. Then, I'll go over the ③standard types of advertising that have been successful for similar products in China in the past, including some recent campaigns that you may have seen. After that, I'll introduce our analysis of the current opportunities that exist in the Chinese market as we see them. Finally, I’ll finish by explaining how we will go about entering the Chinese market, based on conclusions from our research. A booklet on the marketing plan will be handed out after the presentation, and it will give you all the details that we’ll be discussing here today. There will be time at the end of the presentation for questions and a general discussion, so please leave asking your questions until then. Ok, as we’re all running to a ④tight schedule, I'd like to get to the first point, the ⑤current state of China’s consumer market.
Jackson：我首先會(huì)匯報(bào)一些中國(guó)消費(fèi)市場(chǎng)的實(shí)際情況與數(shù)據(jù)；然后，再說明過去比較成功的典型廣告案例，包括近來大家都知道的一些例子。接著，我會(huì)給大家分析目前中國(guó)市場(chǎng)潛在的機(jī)會(huì)。后，通過市場(chǎng)調(diào)查得出的結(jié)論，我將向大家說明如何打入中國(guó)市場(chǎng)的問題。簡(jiǎn)報(bào)之后，我將發(fā)給各位一本關(guān)于這份行銷計(jì)劃的報(bào)告書，里面寫得非常詳細(xì)。簡(jiǎn)報(bào)結(jié)束后，是大家自由發(fā)問和討論的時(shí)間。因此，若你們有任何問題，請(qǐng)介時(shí)提出。我知道大家都很忙，我想馬上開始介紹今天簡(jiǎn)報(bào)的第一項(xiàng)主題：中國(guó)消費(fèi)市場(chǎng)的現(xiàn)況。
關(guān)鍵詞
present / / v. 介紹
research / / v. n. 研究
profits / / n. 利潤(rùn)advertising / / n. 廣告
booklet / / n. 小冊(cè)子
好用句
① marketing plan 行銷計(jì)劃
A: John, tomorrow can you give me this month’s marketing plan?
A：約翰，明天可以把本月行銷計(jì)劃給我嗎？
B: Sure.
B：可以。
② facts and figures 實(shí)際情況與數(shù)據(jù)
A: Mary, I need the facts and figures for sales in North China. But what’s this?
A：瑪麗，我需要的是華北地區(qū)的實(shí)際銷售情況和數(shù)據(jù)。但你給我的是什么？
B: I am awfully sorry this. I’ll change it at once.
B：非常抱歉，我馬上去修改。
③ standard type 典型；標(biāo)準(zhǔn)類型
A: Sir, this is the standard type of air-conditioner. Which one do you prefer?
A：先生，這款正是標(biāo)準(zhǔn)類型的空調(diào)。你喜歡哪一種？
B: I still need to think it over.
B：我還需要考慮一下。
④ tight schedule 很忙；沒有空余時(shí)間
A: I know everybody has a tight schedule, anyway, we have to spend time discussing this serious problem.
A：我知道大家都很忙，但是，我們必須抽出時(shí)間來討論這個(gè)嚴(yán)重的問題。
A: All right. Let’s begin.
B：既然如此，咱們就開始吧。
⑤ current state of目前的情況
A: The current state of the economy is good.
A：目前的經(jīng)濟(jì)形勢(shì)是挺好的。
B: Yes, I think so.
B：是的，我也這么認(rèn)為。
測(cè) 驗(yàn)1.一上課，教科書就分發(fā)下去了。
The textbooks were ________ at the beginning of the lesson.
2.銷售劇增，每個(gè)人都感受到經(jīng)理的興奮之情。
When sales shot up, the manager's cheerfulness _________ all of us.
3.主任看過我的提議后，問了很多問題。
The director _________ my proposal and asked me a lot of questions.
Answers: (1) handed out 分給
(2) rubbed off on 沾到；感染
(3) went over 瀏覽；仔細(xì)檢查
Language Focus III
面對(duì)眾人的目光，你有沒有找到一個(gè)合適的位置，以助你發(fā)揮自己極佳的口才，并終達(dá)到目的呢？好，趕緊跟我學(xué)習(xí)幾招秘密武器吧。
一、站的技巧
講臺(tái)之于演說者有如舞臺(tái)之于演員。舞臺(tái)上有些位置會(huì)使您成為觀眾矚目的焦點(diǎn)；而有些位置卻會(huì)讓觀眾視而不見。聰明的演說者應(yīng)學(xué)會(huì)站在正確的角度上，以適當(dāng)?shù)奈恢妹鎸?duì)您的觀眾。
以下四個(gè)好點(diǎn)子提供您“站的技巧”：
1、講臺(tái)放置的位置以中央優(yōu)于左右兩旁，前方（靠近觀眾）勝于后方，左方又勝過右方。
2、在演示文稿時(shí)，屏幕放置在演講者的右后側(cè)就構(gòu)成了“人為主，屏幕為輔”的效果。
3、在演示文稿時(shí)，若是屏幕位置放置在中央，則變?yōu)椤捌聊恢赜谌恕薄?BR> 4、無論是您的右半邊臉較好看，或是左半邊臉較迷人，正面整個(gè)面對(duì)觀眾是強(qiáng)勢(shì)的位置，其次是正面75度角，再而半側(cè)面，背對(duì)則弱。
二、演示步驟：
1、說明演示文稿目的
演示文稿者一站上講臺(tái)，不論下面的聽眾是否知道今天的主題，都要先介紹演示文稿的目的，這樣不僅可以幫助聽眾了解下面要講的內(nèi)容，也是一個(gè)普遍、正式的開場(chǎng)白。"I am here today to..." 就是個(gè)非常簡(jiǎn)潔實(shí)用的句型。
1. I'm here today to present our firm's marketing plan.
2. My purpose today is to present our firm's marketing plan.
3. My goal for this meeting is to present our firm's marketing plan.
4.The aim of this presentation is to present our firm's marketing plan.
5.The reason why I'm here today is to present our firm's marketing plan.
例句：I'm here today to teach you how to give presentations in English.
我今天要教各位如何以英語做演示文稿。
2、逐項(xiàng)說明大綱
說明演示文稿目的之后，接下來應(yīng)該把演示文稿的大綱按順序告訴聽眾，幫助聽眾掌握內(nèi)容的架構(gòu)。而介紹大綱的關(guān)鍵是要條理分明、次序清楚。比如在以上開場(chǎng)白中用的“I'll start with...（一開始是…）&rd
quo;，“Next,...（接下來是…）”，“Finally,...（后是…）”，就是一個(gè)很好的例子。
1. I'll start with... Next,... Finally,...
2. First,... Second,... Third (and last)...
3.To begin with... Moving right along,... To close...
4.I'll open with... Then I'll... And I'll wrap up with...
5.Step one is to... After that we'll... And our final step is to...
例句：I'll start with a short history of our company. Next, I'll explain how we designed our product. Finally, I'll bring our demonstration model so you can all have a look.
我首先要簡(jiǎn)介本公司的歷史；接下來，解釋產(chǎn)品的設(shè)計(jì)方式，后，我會(huì)讓大家看看展示的機(jī)型。
3、進(jìn)入正題
在開始討論不同的主題之前，還是要把該段內(nèi)容的重點(diǎn)提一下，這樣可以幫助自己和聽眾有條理地說和聽。
“I'd like to introduce...”是個(gè)很普遍的句型，可以清楚的告知觀眾，就要進(jìn)入某個(gè)主題了?！癷ntroduce”是動(dòng)詞，“介紹”的意思，后面所接的名詞詞組即為要被討論的主題。“I'd like to”是“I want to” 的客氣說法。
1.I'd like to introduce the first point - the current state of Taiwan's health and beauty market.
2.Now I'll go over the first point - the current state of Taiwan's health and beauty market.
3.Now I'll review the first point - the current state of Taiwan's health and beauty market.
4.I'm going to consider the first point - the current state of Taiwan's health and beauty market.
5.It's time to discuss the first point - the current state of Taiwan's health and beauty market.
例句：Now that you know why I'm here and what I hope to do, I'd like to introduce the first topic- the danger of gambling in the stock market.
各位都已經(jīng)知道我在此的目的以及我要做的事，那我現(xiàn)在就介紹第一個(gè)主題－炒股票的危險(xiǎn)。
Language Focus II
rub off on 沾到；感染
"rub" 原是“磨擦”的意思，而 "rub off" 則指“擦掉”；"rub off on"是美式用法，它的解釋是“把（某物）擦掉，再把它抹于另一件物品上”。引申有“將個(gè)人想法、行為影響了他人或把情緒感染給別人”的喻意。值得注意的是，這詞組是以事為主詞，而不是人。
e.g. Since you're new to the team, I hope some of my confidence will rub off on you.
既然你剛到這個(gè)團(tuán)隊(duì)，希望我的一些自信能感染你。
go over 瀏覽 仔細(xì)檢查
這個(gè)詞組有兩層意思：一是指把某個(gè)文件看過一下或事情討論一遍，只要得到一個(gè)基本概念就好；另一個(gè)意思則是精密地審查。
e.g. Let's go over some ways to make our office more efficient.
讓我們很快地討論幾個(gè)使辦公室更有效率的辦法。
hand out 分給
"hand"在此作動(dòng)詞，為“提交、遞送”。"hand out"的意思是“散發(fā)；把東西分發(fā)給一群人”，采用被動(dòng)式 "be handed out"，主詞為被發(fā)給的物品。名詞為"handout"，指“發(fā)下來的影本、印刷品”等。
e.g. Extra paper will be handed out to students who need it during the examination.
考試時(shí)會(huì)把額外的紙張分給有需要的同學(xué)。
PART II Using Visual Aids 使用視聽教材
要讓聽眾徹底了解你的計(jì)劃，光憑口才還不行。都說“百聞不如一見”，做簡(jiǎn)報(bào)時(shí)，若能提供看得見的資料，再給觀眾一些具體可及的線索，那么這場(chǎng)簡(jiǎn)報(bào)就成功一半了。
現(xiàn)在，Jackson就準(zhǔn)備了一些醒目有力的幻燈片來增強(qiáng)簡(jiǎn)報(bào)的效果。
Jackson: I’ve prepared a short PowerPoint
presentation, to give you a general introduction to the Chinese market as we see it. Please direct your attention to the screen behind me and I’ll dim the lights. The Beijing area, with a population of over 13 million people, is the trendsetter for the nation. As you can see from these photos of people in the ⑥business area, both men and women are very style-conscious. They have an eye for glamour and good looks, and are willing to spend money to get the look they want. But, as you will also notice, in this photo of a crowded street on a sunny day in Beijing, there are only about 1/5 people out of about 300 wearing sunglasses. And that’s the challenge right there. We have to build demand for our product and create a market.
Jackson：我準(zhǔn)備了一段簡(jiǎn)短的幻燈片演示文稿，讓大家對(duì)中國(guó)市場(chǎng)的現(xiàn)況都有個(gè)大概的了解?，F(xiàn)在我要把燈光調(diào)暗，請(qǐng)大家看著我背后的屏幕。擁有超過1300萬人口的北京，是國(guó)內(nèi)流行趨勢(shì)的帶領(lǐng)者。從這些拍自于商業(yè)區(qū)的照片可以看到，不管男女都很注重打扮，對(duì)魅力和美貌的看法也很獨(dú)特，而且舍得花錢塑造自己的外表。但是，大家也應(yīng)注意到，在拍自北京炎熱的夏日某擁擠街道上的這幅照片上，在300多號(hào)人中，僅有約1/5的人戴太陽鏡。這也正是我們需要面對(duì)的挑戰(zhàn)。我們必須喚起人們對(duì)太陽鏡的需求，并建立這樣一個(gè)消費(fèi)市場(chǎng)。
Jackson: This next shows the accessories section of a typical boutique department store; lots of famous brands from Japan, Europe, and the States, plus ⑦a broad range of ⑧domestic brands, bags, belts, watches etc. This is where we would like to be. People, this is without a doubt, a ⑨challenging market. With little current demand, we have a huge task ahead of us to build a target market and successfully sale our product to this massive consumer base. Moving on to Beijing's younger consumer market...hmm, that color text is a bit hard to read. I'm sorry for the delay; it will only take a moment to change the color so we can read it...There, that's better. As I was saying...
Jackson：下面這張是一家典型購(gòu)物中心的裝飾用品商業(yè)區(qū)圖片，有數(shù)十種來自日本、歐洲和美國(guó)的產(chǎn)品，還有各式國(guó)內(nèi)產(chǎn)品，包括背包，皮帶，手表等。這正是我們需要開拓的市場(chǎng)。各位，毫無疑問，這是一個(gè)競(jìng)爭(zhēng)激烈的市場(chǎng)。因?yàn)槟壳笆袌?chǎng)需求量不夠大，我們的任務(wù)很艱巨，我們需要建立一個(gè)目標(biāo)市場(chǎng)，把產(chǎn)品成功地打進(jìn)這些消費(fèi)領(lǐng)域。接下來看看北京年輕人的消費(fèi)市場(chǎng)狀況……噢，這張幻燈片文字的顏色不是很好，看不清楚。很抱歉，耽誤一下，我只需改變一下文字的顏色，馬上就好……好了，正如我剛才所說的……
關(guān)鍵詞
PowerPoint / / n. 幻燈片
screen / / n. 屏幕
dim / / v. (把燈)調(diào)暗
trendsetter / / n. 創(chuàng)造流行的人
glamour / / n. 魅力
boutique / / n. 流行服飾店
accessory / / n. 附件；附屬品plus / / prep. 以及；還有
好用句
⑥ business area 商業(yè)區(qū)
A: Do you know the most famous business areas in Beijing?
A：你知道北京有名的商業(yè)區(qū)嗎？
B: Sure. They are Wangfujing, Xidan, Xiushuijie and so on.
B：知道。包括王府井，西單，秀水街等等。
⑦ a broad range of 樣式(種類)繁多的
A: Come to my brother’s shop. He has a broad range of brands there.
A：去我哥的店里購(gòu)物吧，他那兒有各種品牌的商品。
B: I don’t know what I want to buy.
B：我都不知道我想買什么。
⑧ domestic brand 國(guó)內(nèi)品牌，國(guó)產(chǎn)品
A: Which brand of cosmetics do you prefer? Domestic brand or international brand?
A：你喜歡用哪種品牌的化妝品？國(guó)內(nèi)品牌還是國(guó)際品牌？
B: Internati
onal brand. But it is a little bit expensive.
B：國(guó)際品牌，只是有點(diǎn)兒貴。
⑨ challenging market 競(jìng)爭(zhēng)的市場(chǎng)
A: Everyone can see it is a challenging market. We have to try our best.
A：大家都看到了，市場(chǎng)競(jìng)爭(zhēng)很激烈。我們一定要努力。
B: Yes. We still need to do a lot of things to cultivate the market.
B：是的。我們還要做許多事情去開拓市場(chǎng)。
測(cè) 驗(yàn)1. 這毫無疑問是我們豐收的一年。
This is _______ the best year we've had!
2.她是行銷方面的高手，因?yàn)樗龑?duì)有效的廣告獨(dú)具慧眼。
She's great at marketing because she _______ effective ads.
3.從她臉上的化妝到腳上穿的鞋子，就可看出她相當(dāng)注重打扮。
From her makeup to her shoes, you could tell she was _______
Answers:
(1) without a doubt 毫無疑問
(2) has an eye for 對(duì)……有獨(dú)到的眼光
(3) style-conscious 注意打扮的
Language Focus III
您相信“一張圖勝于千言萬語”吧！事實(shí)上，圖片不但和人一樣能說話，而且還更具有說服力。因此在做演示文稿時(shí)，如果能適當(dāng)輔以一些視聽媒體，必能將說明烘托得更精彩。以下介紹幾種常用的輔助媒體，并分析其優(yōu)、缺點(diǎn)，千萬要用心記住哦。
1、在演示文稿時(shí)，以白板為演示文稿媒體
優(yōu)點(diǎn)：
‧適用于交代文字、重點(diǎn)、標(biāo)題或草圖。
‧使用簡(jiǎn)單，費(fèi)用低廉。
缺點(diǎn)：
‧ 報(bào)告者的個(gè)人技巧關(guān)系成敗。
‧ 無法表現(xiàn)實(shí)物或詳圖，真實(shí)感較低。
2、在演示文稿時(shí)，以投影片作為演示文稿媒體
優(yōu)點(diǎn)：
‧毋須關(guān)燈，在室內(nèi)正常的光線下即可展示投影片。
‧報(bào)告者可面對(duì)觀眾，與觀眾保持目光接觸。
‧操作簡(jiǎn)單，制作經(jīng)濟(jì)。
可運(yùn)用各種技巧突顯重點(diǎn)或逐條解釋。
缺點(diǎn)：
無法投射不透明的圖片，必須制作成透明的影片。
‧放映的影像常有變形的現(xiàn)象。
3、在演示文稿時(shí)，以幻燈片作為演示文稿媒體
優(yōu)點(diǎn)：
‧可依目的組合幻燈片的順序。
‧可放映高品質(zhì)、有真實(shí)感的彩色圖片。
‧可加上音樂。
‧制作并不困難。
缺點(diǎn)：
‧幻燈片的順序易于顛倒弄亂。
‧制作費(fèi)較高。
‧放映時(shí)必須關(guān)燈，不方便觀眾作筆記。
4、在演示文稿時(shí)，以錄像帶作為演示文稿媒體
優(yōu)點(diǎn)：
‧適用于表現(xiàn)連續(xù)動(dòng)作，可結(jié)合連續(xù)的動(dòng)作與靜態(tài)的圖片。
‧使觀眾有身臨其境之感。
‧操作放映相當(dāng)容易。
缺點(diǎn)：
‧棚內(nèi)作業(yè)，制作費(fèi)較高。
‧不如投影片或幻燈片，可隨時(shí)指出某一重點(diǎn)作說明。
‧一般屏幕不適于大型演講場(chǎng)合，只適用于觀眾人數(shù)較少時(shí)。
請(qǐng)觀眾注意某處
在開始放幻燈片或投影片等視聽輔助器材之前，必須提醒在場(chǎng)的觀眾，請(qǐng)他們注意。
“Please direct your attention to...”是個(gè)直接又常用的說法?！癲irect”當(dāng)動(dòng)詞是說“將（注意力、目光）導(dǎo)引到…”，介詞可用“to”或“at”；“attention”是“注意、用心”的意思，說話時(shí)常在這個(gè)詞組前加“please”以表示禮貌。
1.Please direct your attention to the screen behind me.
2.Please focus on the screen behind me.
3.Now let's take a look at the screen behind me.
4.I'd like you to look at the screen behind me.
5.Could you please look at the screen behind me?
例句：If you will please direct your attention to the map on the wall, I'll point out the area of the planned stadium.
請(qǐng)各位看那面墻上的地圖，我會(huì)指出運(yùn)動(dòng)場(chǎng)的預(yù)定位置。
說明幻燈片的內(nèi)容
放影片時(shí)，應(yīng)該一邊說明影片的內(nèi)容，幫助觀眾了解，但只要間歇說明即可，讓觀眾也有時(shí)間自己看。
“As you can see from...”這個(gè)句型即是請(qǐng)觀眾注意眼前的影像，并把所要講的話與影片相印證。&ld
quo;as”在此當(dāng)連接詞，是“正如（你們所看到的…）”的意思。
1.As you can see from these photos of ... both men and women are style-conscious.
2.These photos of ... Indicate that both men and women are style-conscious.。
3.These photos of ... show that both men and women are style-conscious.
4.These photos of ... prove that both men and women are style-conscious.
5.These photos of ... highlight the fact that both men and women are style-conscious.
例句：As you can see from the chart, profits rose 12% last year.
正如你們從這張圖看到的，去年的利潤(rùn)提高了百分之十二。
為失誤道歉
演示文稿中使用視聽輔助器材時(shí)，偶爾會(huì)發(fā)生些小問題，如果那個(gè)問題是在場(chǎng)者都察覺得到的，就應(yīng)該立即大方道歉。
“I'm sorry for the delay.”這個(gè)說法是因?yàn)榈⒄`了觀眾的時(shí)間而直接表達(dá)歉意?！癲elay”在這個(gè)句型中當(dāng)名詞，意思是“耽誤時(shí)間”。
1.I'm sorry for the delay; it will only take a moment to flip the slide.
2.I apologize for the technical difficulties; it will only take a moment to flip the slide.
3.Please pardon the error; it will only take a moment to flip the slide.
4.I'm sorry for the inconvenience; it will only take a moment to flip the slide.
5.I hope you will excuse the delay; it will only take a moment to flip the slide.
例句：I'm sorry for the delay; my technician will have the VCR fixed as quickly as possible.
抱歉耽誤各位的時(shí)間，技術(shù)人員會(huì)盡快把這部錄放機(jī)修好。
Language Focus IV
style-conscious 注意打扮的
“style”有“時(shí)尚；風(fēng)格；品格”的意思，在這里則偏向“流行（樣式）”之意。“conscious”，“有自覺的”。這兩個(gè)字合成一個(gè)形容詞，指“注意流行風(fēng)尚的”，引申為“著重外表打扮的”。
e.g. She was so style-conscious; she read every fashion magazine she could find.
她非常注重打扮，每一本談流行的雜志她都看。
have an eye for 對(duì)……有獨(dú)到的眼光
“eye”的意思并不只有「眼睛」，也可指“眼光；觀察力”，在此是指“欣賞事物的能力”，與“appreciation”同義。這個(gè)詞組表示某個(gè)人對(duì)某方面的事物或人有獨(dú)特而正確的鑒賞能力，能夠看出別人所無法察覺的價(jià)值。而另一個(gè)用法相似的“have an ear for”意思是“對(duì)…音樂、聲音有獨(dú)到的鑒賞力”。
e.g. When I was young, I had an eye for pretty girls. In fact, I became an expert on the subject.
我年輕的時(shí)候，對(duì)美麗的女孩有獨(dú)到的眼光；事實(shí)上，我變成了這方面的專家。
without a doubt 毫無疑問
“doubt”可當(dāng)動(dòng)、名詞使用，意思是“疑問、懷疑”，“without”則是“沒有”，合在一起是副詞詞組，表示“毫無疑問”。這個(gè)詞組亦可代換成“certainly”或“surely”，但語氣比這兩個(gè)字強(qiáng)烈得多。
e.g. Without a doubt you have hepatitis--the blood test proves it.
你無疑是患了肝炎，驗(yàn)血證實(shí)了這一點(diǎn)。
PART II Using Visual Aids 使用視聽教材
要讓聽眾徹底了解你的計(jì)劃，光憑口才還不行。都說“百聞不如一見”，做簡(jiǎn)報(bào)時(shí)，若能提供看得見的資料，再給觀眾一些具體可及的線索，那么這場(chǎng)簡(jiǎn)報(bào)就成功一半了。
現(xiàn)在，Jackson就準(zhǔn)備了一些醒目有力的幻燈片來增強(qiáng)簡(jiǎn)報(bào)的效果。
Jackson: I’ve prepared a short PowerPoint presentation, to give you a general introduction to t
he Chinese market as we see it. Please direct your attention to the screen behind me and I’ll dim the lights. The Beijing area, with a population of over 13 million people, is the trendsetter for the nation. As you can see from these photos of people in the ⑥business area, both men and women are very style-conscious. They have an eye for glamour and good looks, and are willing to spend money to get the look they want. But, as you will also notice, in this photo of a crowded street on a sunny day in Beijing, there are only about 1/5 people out of about 300 wearing sunglasses. And that’s the challenge right there. We have to build demand for our product and create a market.
Jackson：我準(zhǔn)備了一段簡(jiǎn)短的幻燈片演示文稿，讓大家對(duì)中國(guó)市場(chǎng)的現(xiàn)況都有個(gè)大概的了解。現(xiàn)在我要把燈光調(diào)暗，請(qǐng)大家看著我背后的屏幕。擁有超過1300萬人口的北京，是國(guó)內(nèi)流行趨勢(shì)的帶領(lǐng)者。從這些拍自于商業(yè)區(qū)的照片可以看到，不管男女都很注重打扮，對(duì)魅力和美貌的看法也很獨(dú)特，而且舍得花錢塑造自己的外表。但是，大家也應(yīng)注意到，在拍自北京炎熱的夏日某擁擠街道上的這幅照片上，在300多號(hào)人中，僅有約1/5的人戴太陽鏡。這也正是我們需要面對(duì)的挑戰(zhàn)。我們必須喚起人們對(duì)太陽鏡的需求，并建立這樣一個(gè)消費(fèi)市場(chǎng)。
Jackson: This next shows the accessories section of a typical boutique department store; lots of famous brands from Japan, Europe, and the States, plus ⑦a broad range of ⑧domestic brands, bags, belts, watches etc. This is where we would like to be. People, this is without a doubt, a ⑨challenging market. With little current demand, we have a huge task ahead of us to build a target market and successfully sale our product to this massive consumer base. Moving on to Beijing's younger consumer market...hmm, that color text is a bit hard to read. I'm sorry for the delay; it will only take a moment to change the color so we can read it...There, that's better. As I was saying...
Jackson：下面這張是一家典型購(gòu)物中心的裝飾用品商業(yè)區(qū)圖片，有數(shù)十種來自日本、歐洲和美國(guó)的產(chǎn)品，還有各式國(guó)內(nèi)產(chǎn)品，包括背包，皮帶，手表等。這正是我們需要開拓的市場(chǎng)。各位，毫無疑問，這是一個(gè)競(jìng)爭(zhēng)激烈的市場(chǎng)。因?yàn)槟壳笆袌?chǎng)需求量不夠大，我們的任務(wù)很艱巨，我們需要建立一個(gè)目標(biāo)市場(chǎng)，把產(chǎn)品成功地打進(jìn)這些消費(fèi)領(lǐng)域。接下來看看北京年輕人的消費(fèi)市場(chǎng)狀況……噢，這張幻燈片文字的顏色不是很好，看不清楚。很抱歉，耽誤一下，我只需改變一下文字的顏色，馬上就好……好了，正如我剛才所說的……
關(guān)鍵詞
PowerPoint / / n. 幻燈片
screen / / n. 屏幕
dim / / v. (把燈)調(diào)暗
trendsetter / / n. 創(chuàng)造流行的人
glamour / / n. 魅力
boutique / / n. 流行服飾店
accessory / / n. 附件；附屬品plus / / prep. 以及；還有
好用句
⑥ business area 商業(yè)區(qū)
A: Do you know the most famous business areas in Beijing?
A：你知道北京有名的商業(yè)區(qū)嗎？
B: Sure. They are Wangfujing, Xidan, Xiushuijie and so on.
B：知道。包括王府井，西單，秀水街等等。
⑦ a broad range of 樣式(種類)繁多的
A: Come to my brother’s shop. He has a broad range of brands there.
A：去我哥的店里購(gòu)物吧，他那兒有各種品牌的商品。
B: I don’t know what I want to buy.
B：我都不知道我想買什么。
⑧ domestic brand 國(guó)內(nèi)品牌，國(guó)產(chǎn)品
A: Which brand of cosmetics do you prefer? Domestic brand or international brand?
A：你喜歡用哪種品牌的化妝品？國(guó)內(nèi)品牌還是國(guó)際品牌？
B: International brand. But it is a little bit expensive.
B：國(guó)際品牌，只是有點(diǎn)兒貴。
⑨ challenging market 競(jìng)爭(zhēng)的市場(chǎng)
A: Everyone can see it is a challenging market. We have to try our best.
A：大家都看到了，市場(chǎng)競(jìng)爭(zhēng)很激烈。我們一定要努力。
B: Yes. We still need to do a lot of things to cultivate the market.
B：是的。我們還要做許多事情去開拓市場(chǎng)。
測(cè) 驗(yàn)1. 這毫無疑問是我們豐收的一年。
This is _______ the best year we've had!
2.她是行銷方面的高手，因?yàn)樗龑?duì)有效的廣告獨(dú)具慧眼。
She's great at marketing because she _______ effective ads.
3.從她臉上的化妝到腳上穿的鞋子，就可看出她相當(dāng)注重打扮。
From her makeup to her shoes, you could tell she was _______
Answers:
(1) without a doubt 毫無疑問
(2) has an eye for 對(duì)……有獨(dú)到的眼光
(3) style-conscious 注意打扮的
Language Focus III
您相信“一張圖勝于千言萬語”吧！事實(shí)上，圖片不但和人一樣能說話，而且還更具有說服力。因此在做演示文稿時(shí)，如果能適當(dāng)輔以一些視聽媒體，必能將說明烘托得更精彩。以下介紹幾種常用的輔助媒體，并分析其優(yōu)、缺點(diǎn)，千萬要用心記住哦。
1、在演示文稿時(shí)，以白板為演示文稿媒體
優(yōu)點(diǎn)：
‧適用于交代文字、重點(diǎn)、標(biāo)題或草圖。
‧使用簡(jiǎn)單，費(fèi)用低廉。
缺點(diǎn)：
‧ 報(bào)告者的個(gè)人技巧關(guān)系成敗。
‧ 無法表現(xiàn)實(shí)物或詳圖，真實(shí)感較低。
2、在演示文稿時(shí)，以投影片作為演示文稿媒體
優(yōu)點(diǎn)：
‧毋須關(guān)燈，在室內(nèi)正常的光線下即可展示投影片。
‧報(bào)告者可面對(duì)觀眾，與觀眾保持目光接觸。
‧操作簡(jiǎn)單，制作經(jīng)濟(jì)。
可運(yùn)用各種技巧突顯重點(diǎn)或逐條解釋。
缺點(diǎn)：
無法投射不透明的圖片，必須制作成透明的影片。
‧放映的影像常有變形的現(xiàn)象。
3、在演示文稿時(shí)，以幻燈片作為演示文稿媒體
優(yōu)點(diǎn)：
‧可依目的組合幻燈片的順序。
‧可放映高品質(zhì)、有真實(shí)感的彩色圖片。
‧可加上音樂。
‧制作并不困難。
缺點(diǎn)：
‧幻燈片的順序易于顛倒弄亂。
‧制作費(fèi)較高。
‧放映時(shí)必須關(guān)燈，不方便觀眾作筆記。
4、在演示文稿時(shí)，以錄像帶作為演示文稿媒體
優(yōu)點(diǎn)：
‧適用于表現(xiàn)連續(xù)動(dòng)作，可結(jié)合連續(xù)的動(dòng)作與靜態(tài)的圖片。
‧使觀眾有身臨其境之感。
‧操作放映相當(dāng)容易。
缺點(diǎn)：
‧棚內(nèi)作業(yè)，制作費(fèi)較高。
‧不如投影片或幻燈片，可隨時(shí)指出某一重點(diǎn)作說明。
‧一般屏幕不適于大型演講場(chǎng)合，只適用于觀眾人數(shù)較少時(shí)。
請(qǐng)觀眾注意某處
在開始放幻燈片或投影片等視聽輔助器材之前，必須提醒在場(chǎng)的觀眾，請(qǐng)他們注意。
“Please direct your attention to...”是個(gè)直接又常用的說法?！癲irect”當(dāng)動(dòng)詞是說“將（注意力、目光）導(dǎo)引到…”，介詞可用“to”或“at”；“attention”是“注意、用心”的意思，說話時(shí)常在這個(gè)詞組前加“please”以表示禮貌。
1.Please direct your attention to the screen behind me.
2.Please focus on the screen behind me.
3.Now let's take a look at the screen behind me.
4.I'd like you to look at the screen behind me.
5.Could you please look at the screen behind me?
例句：If you will please direct your attention to the map on the wall, I'll point out the area of the planned stadium.
請(qǐng)各位看那面墻上的地圖，我會(huì)指出運(yùn)動(dòng)場(chǎng)的預(yù)定位置。
說明幻燈片的內(nèi)容
放影片時(shí)，應(yīng)該一邊說明影片的內(nèi)容，幫助觀眾了解，但只要間歇說明即可，讓觀眾也有時(shí)間自己看。
“As you can see from...”這個(gè)句型即是請(qǐng)觀眾注意眼前的影像，并把所要講的話與影片相印證?！癮s”在此當(dāng)連接詞，是“正如（你們所看到的…）”
的意思。
1.As you can see from these photos of ... both men and women are style-conscious.
2.These photos of ... Indicate that both men and women are style-conscious.。
3.These photos of ... show that both men and women are style-conscious.
4.These photos of ... prove that both men and women are style-conscious.
5.These photos of ... highlight the fact that both men and women are style-conscious.
例句：As you can see from the chart, profits rose 12% last year.
正如你們從這張圖看到的，去年的利潤(rùn)提高了百分之十二。
為失誤道歉
演示文稿中使用視聽輔助器材時(shí)，偶爾會(huì)發(fā)生些小問題，如果那個(gè)問題是在場(chǎng)者都察覺得到的，就應(yīng)該立即大方道歉。
“I'm sorry for the delay.”這個(gè)說法是因?yàn)榈⒄`了觀眾的時(shí)間而直接表達(dá)歉意。“delay”在這個(gè)句型中當(dāng)名詞，意思是“耽誤時(shí)間”。
1.I'm sorry for the delay; it will only take a moment to flip the slide.
2.I apologize for the technical difficulties; it will only take a moment to flip the slide.
3.Please pardon the error; it will only take a moment to flip the slide.
4.I'm sorry for the inconvenience; it will only take a moment to flip the slide.
5.I hope you will excuse the delay; it will only take a moment to flip the slide.
例句：I'm sorry for the delay; my technician will have the VCR fixed as quickly as possible.
抱歉耽誤各位的時(shí)間，技術(shù)人員會(huì)盡快把這部錄放機(jī)修好。
Language Focus IV
style-conscious 注意打扮的
“style”有“時(shí)尚；風(fēng)格；品格”的意思，在這里則偏向“流行（樣式）”之意?！癱onscious”，“有自覺的”。這兩個(gè)字合成一個(gè)形容詞，指“注意流行風(fēng)尚的”，引申為“著重外表打扮的”。
e.g. She was so style-conscious; she read every fashion magazine she could find.
她非常注重打扮，每一本談流行的雜志她都看。
have an eye for 對(duì)……有獨(dú)到的眼光
“eye”的意思并不只有「眼睛」，也可指“眼光；觀察力”，在此是指“欣賞事物的能力”，與“appreciation”同義。這個(gè)詞組表示某個(gè)人對(duì)某方面的事物或人有獨(dú)特而正確的鑒賞能力，能夠看出別人所無法察覺的價(jià)值。而另一個(gè)用法相似的“have an ear for”意思是“對(duì)…音樂、聲音有獨(dú)到的鑒賞力”。
e.g. When I was young, I had an eye for pretty girls. In fact, I became an expert on the subject.
我年輕的時(shí)候，對(duì)美麗的女孩有獨(dú)到的眼光；事實(shí)上，我變成了這方面的專家。
without a doubt 毫無疑問
“doubt”可當(dāng)動(dòng)、名詞使用，意思是“疑問、懷疑”，“without”則是“沒有”，合在一起是副詞詞組，表示“毫無疑問”。這個(gè)詞組亦可代換成“certainly”或“surely”，但語氣比這兩個(gè)字強(qiáng)烈得多。
e.g. Without a doubt you have hepatitis--the blood test proves it.
你無疑是患了肝炎，驗(yàn)血證實(shí)了這一點(diǎn)。
[編者按]職場(chǎng)上的競(jìng)爭(zhēng)有如無形的戰(zhàn)爭(zhēng)，雖沒有刀光劍影，卻也是險(xiǎn)象環(huán)生。面對(duì)眾多競(jìng)爭(zhēng)對(duì)手，你是否擁有自己的法寶？現(xiàn)在，讓雙語職場(chǎng)為你獻(xiàn)上一計(jì)：如何用英文做簡(jiǎn)報(bào)！睜大眼睛好好看咯，這樣一件法寶可不是誰都能擁有的哦。
Part I Opening A Presentation 開場(chǎng)白
Jackson Wu is the Marketing Manager for Notson Limited in Beijing, a company that produces fashion sunglasses for men and women. In view of the development prospects of the Chinese market at present, he does some market research.
Today, he does a presentation to all members of the Marketing Department, describing the current situation and future development prospect.
Jackson Wu是北京諾森公司的市場(chǎng)部經(jīng)理，此公司專門生產(chǎn)時(shí)尚太陽鏡。鑒于目前中國(guó)市場(chǎng)的發(fā)展前景，他做了一個(gè)行銷企劃。今天，他要向部門全體成員做一個(gè)簡(jiǎn)報(bào)，描述市場(chǎng)現(xiàn)狀以及未來發(fā)展前景。
Jackson: Good morning everyone and thanks for coming. For those of you who don’t know me, my name is Jackson Wu, and I'm the Marketing Manager in Beijing for Notson Limited. I'm here today to present our new ①marketing plan, which is designed to introduce our products to the wealthy Chinese market. Our research shows that there are big profits waiting to be tapped here in China, so we're excited at the opportunities we see for Notson. I hope that some of our excitement and enthusiasm will rub off on all of you.
Jackson：早上好，感謝各位今天的蒞臨，我是Jackson，諾森公司北京地區(qū)的市場(chǎng)部經(jīng)理。今天在這里向各位說明本公司的行銷企劃，是針對(duì)本公司如何將產(chǎn)品打入富裕的中國(guó)市場(chǎng)所擬定的。據(jù)調(diào)查，中國(guó)市場(chǎng)存在豐厚的利潤(rùn)潛力，對(duì)此的機(jī)會(huì)，我們感到十分興奮，同時(shí)也希望能把這種激動(dòng)的心情傳達(dá)給在座各位。
Jackson: I'd like to start off by outlining a few ②facts and figures about the consumer market in China. Then, I'll go over the ③standard types of advertising that have been successful for similar products in China in the past, including some recent campaigns that you may have seen. After that, I'll introduce our analysis of the current opportunities that exist in the Chinese market as we see them. Finally, I’ll finish by explaining how we will go about entering the Chinese market, based on conclusions from our research. A booklet on the marketing plan will be handed out after the presentation, and it will give you all the details that we’ll be discussing here today. There will be time at the end of the presentation for questions and a general discussion, so please leave asking your questions until then. Ok, as we’re all running to a ④tight schedule, I'd like to get to the first point, the ⑤current state of China’s consumer market.
Jackson：我首先會(huì)匯報(bào)一些中國(guó)消費(fèi)市場(chǎng)的實(shí)際情況與數(shù)據(jù)；然后，再說明過去比較成功的典型廣告案例，包括近來大家都知道的一些例子。接著，我會(huì)給大家分析目前中國(guó)市場(chǎng)潛在的機(jī)會(huì)。后，通過市場(chǎng)調(diào)查得出的結(jié)論，我將向大家說明如何打入中國(guó)市場(chǎng)的問題。簡(jiǎn)報(bào)之后，我將發(fā)給各位一本關(guān)于這份行銷計(jì)劃的報(bào)告書，里面寫得非常詳細(xì)。簡(jiǎn)報(bào)結(jié)束后，是大家自由發(fā)問和討論的時(shí)間。因此，若你們有任何問題，請(qǐng)介時(shí)提出。我知道大家都很忙，我想馬上開始介紹今天簡(jiǎn)報(bào)的第一項(xiàng)主題：中國(guó)消費(fèi)市場(chǎng)的現(xiàn)況。
關(guān)鍵詞
present / / v. 介紹
research / / v. n. 研究
profits / / n. 利潤(rùn)advertising / / n. 廣告
booklet / / n. 小冊(cè)子
好用句
① marketing plan 行銷計(jì)劃
A: John, tomorrow can you give me this month’s marketing plan?
A：約翰，明天可以把本月行銷計(jì)劃給我嗎？
B: Sure.
B：可以。
② facts and figures 實(shí)際情況與數(shù)據(jù)
A: Mary, I need the facts and figures for sales in North China. But what’s this?
A：瑪麗，我需要的是華北地區(qū)的實(shí)際銷售情況和數(shù)據(jù)。但你給我的是什么？
B: I am awfully sorry this. I’ll change it at once.
B：非常抱歉，我馬上去修改。
③ standard type 典型；標(biāo)準(zhǔn)類型
A: Sir, this is the standard type of air-conditioner. Which one do you prefer?
A：先生，這款正是標(biāo)準(zhǔn)類型的空調(diào)。你喜歡哪一種？
B: I still need to think it over.
B：我還需要考慮一下。
④ tight schedule 很忙；沒有空余時(shí)間
A: I know everybody has a tight schedule, anyway, we have to spend time discussing this serious problem.
A：我知道大家都很忙，但是，我們必須抽出時(shí)間來討論這個(gè)嚴(yán)重的問題。
A: All right. Let’s begin.
B：既然如此，咱們就開始吧。
⑤ current state of目前的情況
A: The current state of the economy is good.
A：目前的經(jīng)濟(jì)形勢(shì)是挺好的。
B: Yes, I think so.
B：是的，我也這么認(rèn)為。
測(cè) 驗(yàn)1.一上課，教科書就分發(fā)下去了。
The textbooks were ________ at the beginning of the lesson.
2.銷售劇增，每個(gè)人都感受到經(jīng)理的興奮之情。
When sales shot up, the manager's cheerfulness _________ all of us.
3.主任看過我的提議后，問了很多問題。
The director _________ my proposal and asked me a lot of questions.
Answers: (1) handed out 分給
(2) rubbed off on 沾到；感染
(3) went over 瀏覽；仔細(xì)檢查
Language Focus III
面對(duì)眾人的目光，你有沒有找到一個(gè)合適的位置，以助你發(fā)揮自己極佳的口才，并終達(dá)到目的呢？好，趕緊跟我學(xué)習(xí)幾招秘密武器吧。
一、站的技巧
講臺(tái)之于演說者有如舞臺(tái)之于演員。舞臺(tái)上有些位置會(huì)使您成為觀眾矚目的焦點(diǎn)；而有些位置卻會(huì)讓觀眾視而不見。聰明的演說者應(yīng)學(xué)會(huì)站在正確的角度上，以適當(dāng)?shù)奈恢妹鎸?duì)您的觀眾。
以下四個(gè)好點(diǎn)子提供您“站的技巧”：
1、講臺(tái)放置的位置以中央優(yōu)于左右兩旁，前方（靠近觀眾）勝于后方，左方又勝過右方。
2、在演示文稿時(shí)，屏幕放置在演講者的右后側(cè)就構(gòu)成了“人為主，屏幕為輔”的效果。
3、在演示文稿時(shí)，若是屏幕位置放置在中央，則變?yōu)椤捌聊恢赜谌恕薄?BR> 4、無論是您的右半邊臉較好看，或是左半邊臉較迷人，正面整個(gè)面對(duì)觀眾是強(qiáng)勢(shì)的位置，其次是正面75度角，再而半側(cè)面，背對(duì)則弱。
二、演示步驟：
1、說明演示文稿目的
演示文稿者一站上講臺(tái)，不論下面的聽眾是否知道今天的主題，都要先介紹演示文稿的目的，這樣不僅可以幫助聽眾了解下面要講的內(nèi)容，也是一個(gè)普遍、正式的開場(chǎng)白。"I am here today to..." 就是個(gè)非常簡(jiǎn)潔實(shí)用的句型。
1. I'm here today to present our firm's marketing plan.
2. My purpose today is to present our firm's marketing plan.
3. My goal for this meeting is to present our firm's marketing plan.
4.The aim of this presentation is to present our firm's marketing plan.
5.The reason why I'm here today is to present our firm's marketing plan.
例句：I'm here today to teach you how to give presentations in English.
我今天要教各位如何以英語做演示文稿。
2、逐項(xiàng)說明大綱
說明演示文稿目的之后，接下來應(yīng)該把演示文稿的大綱按順序告訴聽眾，幫助聽眾掌握內(nèi)容的架構(gòu)。而介紹大綱的關(guān)鍵是要條理分明、次序清楚。比如在以上開場(chǎng)白中用的“I'll start with...（一開始是…）&rd
quo;，“Next,...（接下來是…）”，“Finally,...（后是…）”，就是一個(gè)很好的例子。
1. I'll start with... Next,... Finally,...
2. First,... Second,... Third (and last)...
3.To begin with... Moving right along,... To close...
4.I'll open with... Then I'll... And I'll wrap up with...
5.Step one is to... After that we'll... And our final step is to...
例句：I'll start with a short history of our company. Next, I'll explain how we designed our product. Finally, I'll bring our demonstration model so you can all have a look.
我首先要簡(jiǎn)介本公司的歷史；接下來，解釋產(chǎn)品的設(shè)計(jì)方式，后，我會(huì)讓大家看看展示的機(jī)型。
3、進(jìn)入正題
在開始討論不同的主題之前，還是要把該段內(nèi)容的重點(diǎn)提一下，這樣可以幫助自己和聽眾有條理地說和聽。
“I'd like to introduce...”是個(gè)很普遍的句型，可以清楚的告知觀眾，就要進(jìn)入某個(gè)主題了?！癷ntroduce”是動(dòng)詞，“介紹”的意思，后面所接的名詞詞組即為要被討論的主題。“I'd like to”是“I want to” 的客氣說法。
1.I'd like to introduce the first point - the current state of Taiwan's health and beauty market.
2.Now I'll go over the first point - the current state of Taiwan's health and beauty market.
3.Now I'll review the first point - the current state of Taiwan's health and beauty market.
4.I'm going to consider the first point - the current state of Taiwan's health and beauty market.
5.It's time to discuss the first point - the current state of Taiwan's health and beauty market.
例句：Now that you know why I'm here and what I hope to do, I'd like to introduce the first topic- the danger of gambling in the stock market.
各位都已經(jīng)知道我在此的目的以及我要做的事，那我現(xiàn)在就介紹第一個(gè)主題－炒股票的危險(xiǎn)。
Language Focus II
rub off on 沾到；感染
"rub" 原是“磨擦”的意思，而 "rub off" 則指“擦掉”；"rub off on"是美式用法，它的解釋是“把（某物）擦掉，再把它抹于另一件物品上”。引申有“將個(gè)人想法、行為影響了他人或把情緒感染給別人”的喻意。值得注意的是，這詞組是以事為主詞，而不是人。
e.g. Since you're new to the team, I hope some of my confidence will rub off on you.
既然你剛到這個(gè)團(tuán)隊(duì)，希望我的一些自信能感染你。
go over 瀏覽 仔細(xì)檢查
這個(gè)詞組有兩層意思：一是指把某個(gè)文件看過一下或事情討論一遍，只要得到一個(gè)基本概念就好；另一個(gè)意思則是精密地審查。
e.g. Let's go over some ways to make our office more efficient.
讓我們很快地討論幾個(gè)使辦公室更有效率的辦法。
hand out 分給
"hand"在此作動(dòng)詞，為“提交、遞送”。"hand out"的意思是“散發(fā)；把東西分發(fā)給一群人”，采用被動(dòng)式 "be handed out"，主詞為被發(fā)給的物品。名詞為"handout"，指“發(fā)下來的影本、印刷品”等。
e.g. Extra paper will be handed out to students who need it during the examination.
考試時(shí)會(huì)把額外的紙張分給有需要的同學(xué)。
PART II Using Visual Aids 使用視聽教材
要讓聽眾徹底了解你的計(jì)劃，光憑口才還不行。都說“百聞不如一見”，做簡(jiǎn)報(bào)時(shí)，若能提供看得見的資料，再給觀眾一些具體可及的線索，那么這場(chǎng)簡(jiǎn)報(bào)就成功一半了。
現(xiàn)在，Jackson就準(zhǔn)備了一些醒目有力的幻燈片來增強(qiáng)簡(jiǎn)報(bào)的效果。
Jackson: I’ve prepared a short PowerPoint
presentation, to give you a general introduction to the Chinese market as we see it. Please direct your attention to the screen behind me and I’ll dim the lights. The Beijing area, with a population of over 13 million people, is the trendsetter for the nation. As you can see from these photos of people in the ⑥business area, both men and women are very style-conscious. They have an eye for glamour and good looks, and are willing to spend money to get the look they want. But, as you will also notice, in this photo of a crowded street on a sunny day in Beijing, there are only about 1/5 people out of about 300 wearing sunglasses. And that’s the challenge right there. We have to build demand for our product and create a market.
Jackson：我準(zhǔn)備了一段簡(jiǎn)短的幻燈片演示文稿，讓大家對(duì)中國(guó)市場(chǎng)的現(xiàn)況都有個(gè)大概的了解?，F(xiàn)在我要把燈光調(diào)暗，請(qǐng)大家看著我背后的屏幕。擁有超過1300萬人口的北京，是國(guó)內(nèi)流行趨勢(shì)的帶領(lǐng)者。從這些拍自于商業(yè)區(qū)的照片可以看到，不管男女都很注重打扮，對(duì)魅力和美貌的看法也很獨(dú)特，而且舍得花錢塑造自己的外表。但是，大家也應(yīng)注意到，在拍自北京炎熱的夏日某擁擠街道上的這幅照片上，在300多號(hào)人中，僅有約1/5的人戴太陽鏡。這也正是我們需要面對(duì)的挑戰(zhàn)。我們必須喚起人們對(duì)太陽鏡的需求，并建立這樣一個(gè)消費(fèi)市場(chǎng)。
Jackson: This next shows the accessories section of a typical boutique department store; lots of famous brands from Japan, Europe, and the States, plus ⑦a broad range of ⑧domestic brands, bags, belts, watches etc. This is where we would like to be. People, this is without a doubt, a ⑨challenging market. With little current demand, we have a huge task ahead of us to build a target market and successfully sale our product to this massive consumer base. Moving on to Beijing's younger consumer market...hmm, that color text is a bit hard to read. I'm sorry for the delay; it will only take a moment to change the color so we can read it...There, that's better. As I was saying...
Jackson：下面這張是一家典型購(gòu)物中心的裝飾用品商業(yè)區(qū)圖片，有數(shù)十種來自日本、歐洲和美國(guó)的產(chǎn)品，還有各式國(guó)內(nèi)產(chǎn)品，包括背包，皮帶，手表等。這正是我們需要開拓的市場(chǎng)。各位，毫無疑問，這是一個(gè)競(jìng)爭(zhēng)激烈的市場(chǎng)。因?yàn)槟壳笆袌?chǎng)需求量不夠大，我們的任務(wù)很艱巨，我們需要建立一個(gè)目標(biāo)市場(chǎng)，把產(chǎn)品成功地打進(jìn)這些消費(fèi)領(lǐng)域。接下來看看北京年輕人的消費(fèi)市場(chǎng)狀況……噢，這張幻燈片文字的顏色不是很好，看不清楚。很抱歉，耽誤一下，我只需改變一下文字的顏色，馬上就好……好了，正如我剛才所說的……
關(guān)鍵詞
PowerPoint / / n. 幻燈片
screen / / n. 屏幕
dim / / v. (把燈)調(diào)暗
trendsetter / / n. 創(chuàng)造流行的人
glamour / / n. 魅力
boutique / / n. 流行服飾店
accessory / / n. 附件；附屬品plus / / prep. 以及；還有
好用句
⑥ business area 商業(yè)區(qū)
A: Do you know the most famous business areas in Beijing?
A：你知道北京有名的商業(yè)區(qū)嗎？
B: Sure. They are Wangfujing, Xidan, Xiushuijie and so on.
B：知道。包括王府井，西單，秀水街等等。
⑦ a broad range of 樣式(種類)繁多的
A: Come to my brother’s shop. He has a broad range of brands there.
A：去我哥的店里購(gòu)物吧，他那兒有各種品牌的商品。
B: I don’t know what I want to buy.
B：我都不知道我想買什么。
⑧ domestic brand 國(guó)內(nèi)品牌，國(guó)產(chǎn)品
A: Which brand of cosmetics do you prefer? Domestic brand or international brand?
A：你喜歡用哪種品牌的化妝品？國(guó)內(nèi)品牌還是國(guó)際品牌？
B: Internati
onal brand. But it is a little bit expensive.
B：國(guó)際品牌，只是有點(diǎn)兒貴。
⑨ challenging market 競(jìng)爭(zhēng)的市場(chǎng)
A: Everyone can see it is a challenging market. We have to try our best.
A：大家都看到了，市場(chǎng)競(jìng)爭(zhēng)很激烈。我們一定要努力。
B: Yes. We still need to do a lot of things to cultivate the market.
B：是的。我們還要做許多事情去開拓市場(chǎng)。
測(cè) 驗(yàn)1. 這毫無疑問是我們豐收的一年。
This is _______ the best year we've had!
2.她是行銷方面的高手，因?yàn)樗龑?duì)有效的廣告獨(dú)具慧眼。
She's great at marketing because she _______ effective ads.
3.從她臉上的化妝到腳上穿的鞋子，就可看出她相當(dāng)注重打扮。
From her makeup to her shoes, you could tell she was _______
Answers:
(1) without a doubt 毫無疑問
(2) has an eye for 對(duì)……有獨(dú)到的眼光
(3) style-conscious 注意打扮的
Language Focus III
您相信“一張圖勝于千言萬語”吧！事實(shí)上，圖片不但和人一樣能說話，而且還更具有說服力。因此在做演示文稿時(shí)，如果能適當(dāng)輔以一些視聽媒體，必能將說明烘托得更精彩。以下介紹幾種常用的輔助媒體，并分析其優(yōu)、缺點(diǎn)，千萬要用心記住哦。
1、在演示文稿時(shí)，以白板為演示文稿媒體
優(yōu)點(diǎn)：
‧適用于交代文字、重點(diǎn)、標(biāo)題或草圖。
‧使用簡(jiǎn)單，費(fèi)用低廉。
缺點(diǎn)：
‧ 報(bào)告者的個(gè)人技巧關(guān)系成敗。
‧ 無法表現(xiàn)實(shí)物或詳圖，真實(shí)感較低。
2、在演示文稿時(shí)，以投影片作為演示文稿媒體
優(yōu)點(diǎn)：
‧毋須關(guān)燈，在室內(nèi)正常的光線下即可展示投影片。
‧報(bào)告者可面對(duì)觀眾，與觀眾保持目光接觸。
‧操作簡(jiǎn)單，制作經(jīng)濟(jì)。
可運(yùn)用各種技巧突顯重點(diǎn)或逐條解釋。
缺點(diǎn)：
無法投射不透明的圖片，必須制作成透明的影片。
‧放映的影像常有變形的現(xiàn)象。
3、在演示文稿時(shí)，以幻燈片作為演示文稿媒體
優(yōu)點(diǎn)：
‧可依目的組合幻燈片的順序。
‧可放映高品質(zhì)、有真實(shí)感的彩色圖片。
‧可加上音樂。
‧制作并不困難。
缺點(diǎn)：
‧幻燈片的順序易于顛倒弄亂。
‧制作費(fèi)較高。
‧放映時(shí)必須關(guān)燈，不方便觀眾作筆記。
4、在演示文稿時(shí)，以錄像帶作為演示文稿媒體
優(yōu)點(diǎn)：
‧適用于表現(xiàn)連續(xù)動(dòng)作，可結(jié)合連續(xù)的動(dòng)作與靜態(tài)的圖片。
‧使觀眾有身臨其境之感。
‧操作放映相當(dāng)容易。
缺點(diǎn)：
‧棚內(nèi)作業(yè)，制作費(fèi)較高。
‧不如投影片或幻燈片，可隨時(shí)指出某一重點(diǎn)作說明。
‧一般屏幕不適于大型演講場(chǎng)合，只適用于觀眾人數(shù)較少時(shí)。
請(qǐng)觀眾注意某處
在開始放幻燈片或投影片等視聽輔助器材之前，必須提醒在場(chǎng)的觀眾，請(qǐng)他們注意。
“Please direct your attention to...”是個(gè)直接又常用的說法?！癲irect”當(dāng)動(dòng)詞是說“將（注意力、目光）導(dǎo)引到…”，介詞可用“to”或“at”；“attention”是“注意、用心”的意思，說話時(shí)常在這個(gè)詞組前加“please”以表示禮貌。
1.Please direct your attention to the screen behind me.
2.Please focus on the screen behind me.
3.Now let's take a look at the screen behind me.
4.I'd like you to look at the screen behind me.
5.Could you please look at the screen behind me?
例句：If you will please direct your attention to the map on the wall, I'll point out the area of the planned stadium.
請(qǐng)各位看那面墻上的地圖，我會(huì)指出運(yùn)動(dòng)場(chǎng)的預(yù)定位置。
說明幻燈片的內(nèi)容
放影片時(shí)，應(yīng)該一邊說明影片的內(nèi)容，幫助觀眾了解，但只要間歇說明即可，讓觀眾也有時(shí)間自己看。
“As you can see from...”這個(gè)句型即是請(qǐng)觀眾注意眼前的影像，并把所要講的話與影片相印證。&ld
quo;as”在此當(dāng)連接詞，是“正如（你們所看到的…）”的意思。
1.As you can see from these photos of ... both men and women are style-conscious.
2.These photos of ... Indicate that both men and women are style-conscious.。
3.These photos of ... show that both men and women are style-conscious.
4.These photos of ... prove that both men and women are style-conscious.
5.These photos of ... highlight the fact that both men and women are style-conscious.
例句：As you can see from the chart, profits rose 12% last year.
正如你們從這張圖看到的，去年的利潤(rùn)提高了百分之十二。
為失誤道歉
演示文稿中使用視聽輔助器材時(shí)，偶爾會(huì)發(fā)生些小問題，如果那個(gè)問題是在場(chǎng)者都察覺得到的，就應(yīng)該立即大方道歉。
“I'm sorry for the delay.”這個(gè)說法是因?yàn)榈⒄`了觀眾的時(shí)間而直接表達(dá)歉意?！癲elay”在這個(gè)句型中當(dāng)名詞，意思是“耽誤時(shí)間”。
1.I'm sorry for the delay; it will only take a moment to flip the slide.
2.I apologize for the technical difficulties; it will only take a moment to flip the slide.
3.Please pardon the error; it will only take a moment to flip the slide.
4.I'm sorry for the inconvenience; it will only take a moment to flip the slide.
5.I hope you will excuse the delay; it will only take a moment to flip the slide.
例句：I'm sorry for the delay; my technician will have the VCR fixed as quickly as possible.
抱歉耽誤各位的時(shí)間，技術(shù)人員會(huì)盡快把這部錄放機(jī)修好。
Language Focus IV
style-conscious 注意打扮的
“style”有“時(shí)尚；風(fēng)格；品格”的意思，在這里則偏向“流行（樣式）”之意。“conscious”，“有自覺的”。這兩個(gè)字合成一個(gè)形容詞，指“注意流行風(fēng)尚的”，引申為“著重外表打扮的”。
e.g. She was so style-conscious; she read every fashion magazine she could find.
她非常注重打扮，每一本談流行的雜志她都看。
have an eye for 對(duì)……有獨(dú)到的眼光
“eye”的意思并不只有「眼睛」，也可指“眼光；觀察力”，在此是指“欣賞事物的能力”，與“appreciation”同義。這個(gè)詞組表示某個(gè)人對(duì)某方面的事物或人有獨(dú)特而正確的鑒賞能力，能夠看出別人所無法察覺的價(jià)值。而另一個(gè)用法相似的“have an ear for”意思是“對(duì)…音樂、聲音有獨(dú)到的鑒賞力”。
e.g. When I was young, I had an eye for pretty girls. In fact, I became an expert on the subject.
我年輕的時(shí)候，對(duì)美麗的女孩有獨(dú)到的眼光；事實(shí)上，我變成了這方面的專家。
without a doubt 毫無疑問
“doubt”可當(dāng)動(dòng)、名詞使用，意思是“疑問、懷疑”，“without”則是“沒有”，合在一起是副詞詞組，表示“毫無疑問”。這個(gè)詞組亦可代換成“certainly”或“surely”，但語氣比這兩個(gè)字強(qiáng)烈得多。
e.g. Without a doubt you have hepatitis--the blood test proves it.
你無疑是患了肝炎，驗(yàn)血證實(shí)了這一點(diǎn)。
PART II Using Visual Aids 使用視聽教材
要讓聽眾徹底了解你的計(jì)劃，光憑口才還不行。都說“百聞不如一見”，做簡(jiǎn)報(bào)時(shí)，若能提供看得見的資料，再給觀眾一些具體可及的線索，那么這場(chǎng)簡(jiǎn)報(bào)就成功一半了。
現(xiàn)在，Jackson就準(zhǔn)備了一些醒目有力的幻燈片來增強(qiáng)簡(jiǎn)報(bào)的效果。
Jackson: I’ve prepared a short PowerPoint presentation, to give you a general introduction to t
he Chinese market as we see it. Please direct your attention to the screen behind me and I’ll dim the lights. The Beijing area, with a population of over 13 million people, is the trendsetter for the nation. As you can see from these photos of people in the ⑥business area, both men and women are very style-conscious. They have an eye for glamour and good looks, and are willing to spend money to get the look they want. But, as you will also notice, in this photo of a crowded street on a sunny day in Beijing, there are only about 1/5 people out of about 300 wearing sunglasses. And that’s the challenge right there. We have to build demand for our product and create a market.
Jackson：我準(zhǔn)備了一段簡(jiǎn)短的幻燈片演示文稿，讓大家對(duì)中國(guó)市場(chǎng)的現(xiàn)況都有個(gè)大概的了解。現(xiàn)在我要把燈光調(diào)暗，請(qǐng)大家看著我背后的屏幕。擁有超過1300萬人口的北京，是國(guó)內(nèi)流行趨勢(shì)的帶領(lǐng)者。從這些拍自于商業(yè)區(qū)的照片可以看到，不管男女都很注重打扮，對(duì)魅力和美貌的看法也很獨(dú)特，而且舍得花錢塑造自己的外表。但是，大家也應(yīng)注意到，在拍自北京炎熱的夏日某擁擠街道上的這幅照片上，在300多號(hào)人中，僅有約1/5的人戴太陽鏡。這也正是我們需要面對(duì)的挑戰(zhàn)。我們必須喚起人們對(duì)太陽鏡的需求，并建立這樣一個(gè)消費(fèi)市場(chǎng)。
Jackson: This next shows the accessories section of a typical boutique department store; lots of famous brands from Japan, Europe, and the States, plus ⑦a broad range of ⑧domestic brands, bags, belts, watches etc. This is where we would like to be. People, this is without a doubt, a ⑨challenging market. With little current demand, we have a huge task ahead of us to build a target market and successfully sale our product to this massive consumer base. Moving on to Beijing's younger consumer market...hmm, that color text is a bit hard to read. I'm sorry for the delay; it will only take a moment to change the color so we can read it...There, that's better. As I was saying...
Jackson：下面這張是一家典型購(gòu)物中心的裝飾用品商業(yè)區(qū)圖片，有數(shù)十種來自日本、歐洲和美國(guó)的產(chǎn)品，還有各式國(guó)內(nèi)產(chǎn)品，包括背包，皮帶，手表等。這正是我們需要開拓的市場(chǎng)。各位，毫無疑問，這是一個(gè)競(jìng)爭(zhēng)激烈的市場(chǎng)。因?yàn)槟壳笆袌?chǎng)需求量不夠大，我們的任務(wù)很艱巨，我們需要建立一個(gè)目標(biāo)市場(chǎng)，把產(chǎn)品成功地打進(jìn)這些消費(fèi)領(lǐng)域。接下來看看北京年輕人的消費(fèi)市場(chǎng)狀況……噢，這張幻燈片文字的顏色不是很好，看不清楚。很抱歉，耽誤一下，我只需改變一下文字的顏色，馬上就好……好了，正如我剛才所說的……
關(guān)鍵詞
PowerPoint / / n. 幻燈片
screen / / n. 屏幕
dim / / v. (把燈)調(diào)暗
trendsetter / / n. 創(chuàng)造流行的人
glamour / / n. 魅力
boutique / / n. 流行服飾店
accessory / / n. 附件；附屬品plus / / prep. 以及；還有
好用句
⑥ business area 商業(yè)區(qū)
A: Do you know the most famous business areas in Beijing?
A：你知道北京有名的商業(yè)區(qū)嗎？
B: Sure. They are Wangfujing, Xidan, Xiushuijie and so on.
B：知道。包括王府井，西單，秀水街等等。
⑦ a broad range of 樣式(種類)繁多的
A: Come to my brother’s shop. He has a broad range of brands there.
A：去我哥的店里購(gòu)物吧，他那兒有各種品牌的商品。
B: I don’t know what I want to buy.
B：我都不知道我想買什么。
⑧ domestic brand 國(guó)內(nèi)品牌，國(guó)產(chǎn)品
A: Which brand of cosmetics do you prefer? Domestic brand or international brand?
A：你喜歡用哪種品牌的化妝品？國(guó)內(nèi)品牌還是國(guó)際品牌？
B: International brand. But it is a little bit expensive.
B：國(guó)際品牌，只是有點(diǎn)兒貴。
⑨ challenging market 競(jìng)爭(zhēng)的市場(chǎng)
A: Everyone can see it is a challenging market. We have to try our best.
A：大家都看到了，市場(chǎng)競(jìng)爭(zhēng)很激烈。我們一定要努力。
B: Yes. We still need to do a lot of things to cultivate the market.
B：是的。我們還要做許多事情去開拓市場(chǎng)。
測(cè) 驗(yàn)1. 這毫無疑問是我們豐收的一年。
This is _______ the best year we've had!
2.她是行銷方面的高手，因?yàn)樗龑?duì)有效的廣告獨(dú)具慧眼。
She's great at marketing because she _______ effective ads.
3.從她臉上的化妝到腳上穿的鞋子，就可看出她相當(dāng)注重打扮。
From her makeup to her shoes, you could tell she was _______
Answers:
(1) without a doubt 毫無疑問
(2) has an eye for 對(duì)……有獨(dú)到的眼光
(3) style-conscious 注意打扮的
Language Focus III
您相信“一張圖勝于千言萬語”吧！事實(shí)上，圖片不但和人一樣能說話，而且還更具有說服力。因此在做演示文稿時(shí)，如果能適當(dāng)輔以一些視聽媒體，必能將說明烘托得更精彩。以下介紹幾種常用的輔助媒體，并分析其優(yōu)、缺點(diǎn)，千萬要用心記住哦。
1、在演示文稿時(shí)，以白板為演示文稿媒體
優(yōu)點(diǎn)：
‧適用于交代文字、重點(diǎn)、標(biāo)題或草圖。
‧使用簡(jiǎn)單，費(fèi)用低廉。
缺點(diǎn)：
‧ 報(bào)告者的個(gè)人技巧關(guān)系成敗。
‧ 無法表現(xiàn)實(shí)物或詳圖，真實(shí)感較低。
2、在演示文稿時(shí)，以投影片作為演示文稿媒體
優(yōu)點(diǎn)：
‧毋須關(guān)燈，在室內(nèi)正常的光線下即可展示投影片。
‧報(bào)告者可面對(duì)觀眾，與觀眾保持目光接觸。
‧操作簡(jiǎn)單，制作經(jīng)濟(jì)。
可運(yùn)用各種技巧突顯重點(diǎn)或逐條解釋。
缺點(diǎn)：
無法投射不透明的圖片，必須制作成透明的影片。
‧放映的影像常有變形的現(xiàn)象。
3、在演示文稿時(shí)，以幻燈片作為演示文稿媒體
優(yōu)點(diǎn)：
‧可依目的組合幻燈片的順序。
‧可放映高品質(zhì)、有真實(shí)感的彩色圖片。
‧可加上音樂。
‧制作并不困難。
缺點(diǎn)：
‧幻燈片的順序易于顛倒弄亂。
‧制作費(fèi)較高。
‧放映時(shí)必須關(guān)燈，不方便觀眾作筆記。
4、在演示文稿時(shí)，以錄像帶作為演示文稿媒體
優(yōu)點(diǎn)：
‧適用于表現(xiàn)連續(xù)動(dòng)作，可結(jié)合連續(xù)的動(dòng)作與靜態(tài)的圖片。
‧使觀眾有身臨其境之感。
‧操作放映相當(dāng)容易。
缺點(diǎn)：
‧棚內(nèi)作業(yè)，制作費(fèi)較高。
‧不如投影片或幻燈片，可隨時(shí)指出某一重點(diǎn)作說明。
‧一般屏幕不適于大型演講場(chǎng)合，只適用于觀眾人數(shù)較少時(shí)。
請(qǐng)觀眾注意某處
在開始放幻燈片或投影片等視聽輔助器材之前，必須提醒在場(chǎng)的觀眾，請(qǐng)他們注意。
“Please direct your attention to...”是個(gè)直接又常用的說法?！癲irect”當(dāng)動(dòng)詞是說“將（注意力、目光）導(dǎo)引到…”，介詞可用“to”或“at”；“attention”是“注意、用心”的意思，說話時(shí)常在這個(gè)詞組前加“please”以表示禮貌。
1.Please direct your attention to the screen behind me.
2.Please focus on the screen behind me.
3.Now let's take a look at the screen behind me.
4.I'd like you to look at the screen behind me.
5.Could you please look at the screen behind me?
例句：If you will please direct your attention to the map on the wall, I'll point out the area of the planned stadium.
請(qǐng)各位看那面墻上的地圖，我會(huì)指出運(yùn)動(dòng)場(chǎng)的預(yù)定位置。
說明幻燈片的內(nèi)容
放影片時(shí)，應(yīng)該一邊說明影片的內(nèi)容，幫助觀眾了解，但只要間歇說明即可，讓觀眾也有時(shí)間自己看。
“As you can see from...”這個(gè)句型即是請(qǐng)觀眾注意眼前的影像，并把所要講的話與影片相印證?！癮s”在此當(dāng)連接詞，是“正如（你們所看到的…）”
的意思。
1.As you can see from these photos of ... both men and women are style-conscious.
2.These photos of ... Indicate that both men and women are style-conscious.。
3.These photos of ... show that both men and women are style-conscious.
4.These photos of ... prove that both men and women are style-conscious.
5.These photos of ... highlight the fact that both men and women are style-conscious.
例句：As you can see from the chart, profits rose 12% last year.
正如你們從這張圖看到的，去年的利潤(rùn)提高了百分之十二。
為失誤道歉
演示文稿中使用視聽輔助器材時(shí)，偶爾會(huì)發(fā)生些小問題，如果那個(gè)問題是在場(chǎng)者都察覺得到的，就應(yīng)該立即大方道歉。
“I'm sorry for the delay.”這個(gè)說法是因?yàn)榈⒄`了觀眾的時(shí)間而直接表達(dá)歉意。“delay”在這個(gè)句型中當(dāng)名詞，意思是“耽誤時(shí)間”。
1.I'm sorry for the delay; it will only take a moment to flip the slide.
2.I apologize for the technical difficulties; it will only take a moment to flip the slide.
3.Please pardon the error; it will only take a moment to flip the slide.
4.I'm sorry for the inconvenience; it will only take a moment to flip the slide.
5.I hope you will excuse the delay; it will only take a moment to flip the slide.
例句：I'm sorry for the delay; my technician will have the VCR fixed as quickly as possible.
抱歉耽誤各位的時(shí)間，技術(shù)人員會(huì)盡快把這部錄放機(jī)修好。
Language Focus IV
style-conscious 注意打扮的
“style”有“時(shí)尚；風(fēng)格；品格”的意思，在這里則偏向“流行（樣式）”之意?！癱onscious”，“有自覺的”。這兩個(gè)字合成一個(gè)形容詞，指“注意流行風(fēng)尚的”，引申為“著重外表打扮的”。
e.g. She was so style-conscious; she read every fashion magazine she could find.
她非常注重打扮，每一本談流行的雜志她都看。
have an eye for 對(duì)……有獨(dú)到的眼光
“eye”的意思并不只有「眼睛」，也可指“眼光；觀察力”，在此是指“欣賞事物的能力”，與“appreciation”同義。這個(gè)詞組表示某個(gè)人對(duì)某方面的事物或人有獨(dú)特而正確的鑒賞能力，能夠看出別人所無法察覺的價(jià)值。而另一個(gè)用法相似的“have an ear for”意思是“對(duì)…音樂、聲音有獨(dú)到的鑒賞力”。
e.g. When I was young, I had an eye for pretty girls. In fact, I became an expert on the subject.
我年輕的時(shí)候，對(duì)美麗的女孩有獨(dú)到的眼光；事實(shí)上，我變成了這方面的專家。
without a doubt 毫無疑問
“doubt”可當(dāng)動(dòng)、名詞使用，意思是“疑問、懷疑”，“without”則是“沒有”，合在一起是副詞詞組，表示“毫無疑問”。這個(gè)詞組亦可代換成“certainly”或“surely”，但語氣比這兩個(gè)字強(qiáng)烈得多。
e.g. Without a doubt you have hepatitis--the blood test proves it.
你無疑是患了肝炎，驗(yàn)血證實(shí)了這一點(diǎn)。