I. Product of Marketing
一、營銷產(chǎn)品
Telephone Banking
電話銀行
II. Client's Background Information
二、客戶背景
1.Name: Zhang Zheng
2.Sex: Male
3.Age: About forty years old
4.Occupation: Professional shareholder
5.Education: High middle school
6.He does his banking frequently.
1、姓名：張政
2、性別：男
3、年齡：40歲左右
4、職業(yè)：專業(yè)股民
5、文化程度：高中文化
6、他經(jīng)常辦理個人金融業(yè)務。
III.Main Points of Marketing
三、營銷要領
Good evening, everybody！I am Xu Hua, a customer relationship manager of BOC Hua Yang Sub-Branch. Today, I am going to make an introduction of our product——telephone banking to a Mr Zhang according to his needs and requirements.
各位同仁，晚上好！我叫許華，來自中國銀行華揚支行。目前的崗位是客戶經(jīng)理。今天，我將根據(jù)我接待的一位張先生的具體情況，向他營銷我行的電話銀行產(chǎn)品。
IV. Content of Speech
四、演講內(nèi)容
Hello, Mr Zhang! I am Xu Hua, a customer manager here. Nice to meet you and hope to have my pleasure to help you. You just told me that you are a professional shareholder and also a quality customer of our bank. So you have to come to our office frequently yourself for your business. Now with our telephone-banking system, you can handle all kinds of your businesses, as well as thoughtful securities service without stepping out of doors.
張先生，您好！我叫許華，是這里的客戶經(jīng)理。很高興認識您，并希望有機會為您服務。在剛才與您的交談中，我了解到你是一位很專業(yè)的炒股愛好者，也是我行的一位優(yōu)質客戶，與銀行有很頻繁的業(yè)務往來，而且經(jīng)常是親自到我行辦理各項業(yè)務。針對你的情況，請允許我向你推薦使用我行的“電話銀行”系列產(chǎn)品，使用“電話銀行”服務能為您節(jié)省更多的時間，它讓你可以足不出戶，就能辦理各項金融服務，當然也包括完善的證券服務。
BOC's telephone-banking system achieves the perfect combination of modern telecommunication technology and bank's financial services. Dial the same telephone number at 95566, the client can enjoy BOC's various financial services anytime and at any places beyond the bank counter in its traditional service style.
電話銀行是中國銀行運用電話和計算機聯(lián)網(wǎng)向客戶提供的一種現(xiàn)代化的新型金融服務方式。我行的電話銀行統(tǒng)一使用“95566”電話，它突破了柜面?zhèn)鹘y(tǒng)的服務方式，隨時隨地都可以享受我行各種各樣的金融服務。
With multi-functions of our telephone banking, the client can conveniently inquire about the balance of their accounts; make fund transfers between the registered accounts at your own will, and pay various service fees without trip to bank. The system also has other functions of financing such as personal fund and forex trading for you to choose at your needs. Our telephone banking packages has been designed to make life easier for you; with it, your business can become more efficient, more quick and reduce costs.
我行電話銀行能為您提供的服務內(nèi)容非常廣泛，查詢功能讓您及時、準確的掌握自己的存款情況；轉賬功能可以讓你更自主、更合理的調(diào)配您銀行存款；“繳費通”業(yè)務可以免除你為繳納各種公共事業(yè)費用而受的奔波之苦，讓你“足不出戶，輕松繳費”；有了電話銀行，業(yè)務更富成效、辦事更加快捷，并幫您降低成本。
It also provides you, superior shareholder, such securities services as “Bank Securities Transfer” and “Bank Securities Link”. You may invest securities anywhere and deposit and withdraw funds at any time. Your deposit in bank as securities funds will bring you benefit of deposit, investment and financing.
我行電話銀行還為您這樣的資深股民提供了銀證轉賬業(yè)務、“銀券通”業(yè)務等證券服務。讓你投資證券不受地域限制，存取資金不受時間限制，您的銀行存款可以直接作為證券資金，保證您存款、投資、理財三得利。
By the way, it is easy for you to apply for the telephone banking service with a current account of our bank or a Great Wall Credit card, which is linked to the current passbook.
申請電話銀行服務的手續(xù)很方便，只要您擁有我行的活期儲蓄賬戶或者長城信用卡，填寫申請表就能申請開通電話銀行服務。
What do you think about it, sir? I fully recommend you to try it and it will make life easier for you. It is my pleasure to give you efficient, fast and convenient services.
這位先生，您對我行“電話銀行”服務是否感興趣？我向您竭力推薦，您不妨試一下，它會令您的生活更輕松。我很高興隨時為您提供高效、快捷、方便的服務。
一、營銷產(chǎn)品
Telephone Banking
電話銀行
II. Client's Background Information
二、客戶背景
1.Name: Zhang Zheng
2.Sex: Male
3.Age: About forty years old
4.Occupation: Professional shareholder
5.Education: High middle school
6.He does his banking frequently.
1、姓名：張政
2、性別：男
3、年齡：40歲左右
4、職業(yè)：專業(yè)股民
5、文化程度：高中文化
6、他經(jīng)常辦理個人金融業(yè)務。
III.Main Points of Marketing
三、營銷要領
Good evening, everybody！I am Xu Hua, a customer relationship manager of BOC Hua Yang Sub-Branch. Today, I am going to make an introduction of our product——telephone banking to a Mr Zhang according to his needs and requirements.
各位同仁，晚上好！我叫許華，來自中國銀行華揚支行。目前的崗位是客戶經(jīng)理。今天，我將根據(jù)我接待的一位張先生的具體情況，向他營銷我行的電話銀行產(chǎn)品。
IV. Content of Speech
四、演講內(nèi)容
Hello, Mr Zhang! I am Xu Hua, a customer manager here. Nice to meet you and hope to have my pleasure to help you. You just told me that you are a professional shareholder and also a quality customer of our bank. So you have to come to our office frequently yourself for your business. Now with our telephone-banking system, you can handle all kinds of your businesses, as well as thoughtful securities service without stepping out of doors.
張先生，您好！我叫許華，是這里的客戶經(jīng)理。很高興認識您，并希望有機會為您服務。在剛才與您的交談中，我了解到你是一位很專業(yè)的炒股愛好者，也是我行的一位優(yōu)質客戶，與銀行有很頻繁的業(yè)務往來，而且經(jīng)常是親自到我行辦理各項業(yè)務。針對你的情況，請允許我向你推薦使用我行的“電話銀行”系列產(chǎn)品，使用“電話銀行”服務能為您節(jié)省更多的時間，它讓你可以足不出戶，就能辦理各項金融服務，當然也包括完善的證券服務。
BOC's telephone-banking system achieves the perfect combination of modern telecommunication technology and bank's financial services. Dial the same telephone number at 95566, the client can enjoy BOC's various financial services anytime and at any places beyond the bank counter in its traditional service style.
電話銀行是中國銀行運用電話和計算機聯(lián)網(wǎng)向客戶提供的一種現(xiàn)代化的新型金融服務方式。我行的電話銀行統(tǒng)一使用“95566”電話，它突破了柜面?zhèn)鹘y(tǒng)的服務方式，隨時隨地都可以享受我行各種各樣的金融服務。
With multi-functions of our telephone banking, the client can conveniently inquire about the balance of their accounts; make fund transfers between the registered accounts at your own will, and pay various service fees without trip to bank. The system also has other functions of financing such as personal fund and forex trading for you to choose at your needs. Our telephone banking packages has been designed to make life easier for you; with it, your business can become more efficient, more quick and reduce costs.
我行電話銀行能為您提供的服務內(nèi)容非常廣泛，查詢功能讓您及時、準確的掌握自己的存款情況；轉賬功能可以讓你更自主、更合理的調(diào)配您銀行存款；“繳費通”業(yè)務可以免除你為繳納各種公共事業(yè)費用而受的奔波之苦，讓你“足不出戶，輕松繳費”；有了電話銀行，業(yè)務更富成效、辦事更加快捷，并幫您降低成本。
It also provides you, superior shareholder, such securities services as “Bank Securities Transfer” and “Bank Securities Link”. You may invest securities anywhere and deposit and withdraw funds at any time. Your deposit in bank as securities funds will bring you benefit of deposit, investment and financing.
我行電話銀行還為您這樣的資深股民提供了銀證轉賬業(yè)務、“銀券通”業(yè)務等證券服務。讓你投資證券不受地域限制，存取資金不受時間限制，您的銀行存款可以直接作為證券資金，保證您存款、投資、理財三得利。
By the way, it is easy for you to apply for the telephone banking service with a current account of our bank or a Great Wall Credit card, which is linked to the current passbook.
申請電話銀行服務的手續(xù)很方便，只要您擁有我行的活期儲蓄賬戶或者長城信用卡，填寫申請表就能申請開通電話銀行服務。
What do you think about it, sir? I fully recommend you to try it and it will make life easier for you. It is my pleasure to give you efficient, fast and convenient services.
這位先生，您對我行“電話銀行”服務是否感興趣？我向您竭力推薦，您不妨試一下，它會令您的生活更輕松。我很高興隨時為您提供高效、快捷、方便的服務。