下面為大家搜集一篇雅思寫作歷年真題“廣告”花費和不同形式廣告的利用率，此考題出現(xiàn)在2008年1月19日的北京、青島、大連、鄭州、長春、南京、杭州、合肥、廣州、深圳、廈門、長沙、重慶地區(qū)。
You should spend about 20 minutes on this task.
The table below shows four UK car manufactures'expenditures on advertising in 2002 and their utilizrition nrtio of jive different forms of advertising.
Srrmmarize the information by selecting and reporting the main features,口nd make comparisons where relevant
Write at least 150 words.
|
Manufacturer |
Total(million) |
Type of advertising |
||||
|
Press |
Cinema |
Radio |
Outdoor |
TV |
||
|
A |
57 |
15% |
― |
― |
36% |
49% |
|
B |
57 |
48% |
― |
― |
― |
52% |
|
C |
40 |
52% |
6% |
― |
17% |
25% |
|
D |
36 |
― |
― |
27% |
3% |
70% |
圖表題主要是強調(diào)概括能力和描述能力。本題給出的圖表題信息量較大，如果每一點都描述到，20分鐘內(nèi)肯定完成不了。因此，我們寫作文的時候只需描述關(guān)鍵數(shù)字即可，而且注意要突出強調(diào)數(shù)據(jù)的最大值和最小值。同時，描述的標準是：一句話里既要有數(shù)字，也要有趨勢，還要注重比較。最后，在文章的結(jié)尾要對整個描述進行總結(jié)。
推薦格式是：
第一段：引言，描述表格的基本信息：4個英國汽車制造商2002年的廣告花費，以及他們在5種廣告形式上投資的比例。
第二段：具體描述表格里的數(shù)據(jù)和信息：先總述4個制造商在廣告上的總花費，再分別描述他們對5種不同廣告方式的投資比例，并做出比較。
第三段：對表格中的整體趨勢進行總結(jié)：TV的利用率最高，而cinema則最低。
高分句型：
1.This is a table which demonstrates information about four UK car manufactures' advertising expenditures in 2002 and their utilization ratio of five different forms of advertising.
這個表格顯示了4個英國汽車制造商2002年的廣告花費和他們對5種不同形式廣告的利用率的相關(guān)信息。
2.There is little difference between A and B.
A和B之間差別很小。
3.The difference between A and B lies in their investment in the form of outdoor advertisement.
A與B之間的差別在于他們在戶外廣告上的投資。
4.It is clear from the table that TV ranks the most popular advertising form, whereas cinema tums out to be the most unwelcome one.
從表中可以很明顯地看出，電視廣告是最受歡迎的廣告形式，而電影廣告則是最不受歡迎的形式。
5.As can be seen from the figures, all manufactures choose more than one form of advertising.
就像數(shù)據(jù)顯示的那樣，所有制造商都不只選擇了一種廣告形式。
6.What is also worth mentioning is that except cinema, radio is the form they use least..
同樣值得一提的是，除了電影廣告之外，廣播廣告是利用得最少的形式了。
7.From the figures above, we can draw a conclusion that press advertisements, outdoor advertisements and TV advertisements are three advertising forms manufactures like.
從上述數(shù)據(jù)我們可以得出結(jié)論，報刊廣告、戶外廣告和電視廣告是制造商喜歡的三種廣告形式。
經(jīng)典范文：
The table compares four UK car manufactures' cost on advetiltising in 2002. What's more,it shows us which forms of advertising they put the money into.
In 2002, the total cost of manufacturer A, B, C, D was 57,57,40 and 36 million pounds separately. The number is close but the forms they choose differ a lot. Both Manufacturer A and B chose TV advertising as their main form of advertising and invested a lot in it. What's more, however, unlike B who put the other half all into press advertising, the remaining money of A was divided into two parts which were invested into press and outdoor advertising respectively. As for C, it chose more forms of advertising than other companies, all of the Five except radio. Being different to the other three, press was the most important form for C, which attracted 52% of his advertising fee. And C is also the only manufacturer who put money into cinema advertising, although it just occupied 6%. TV was regarded as D's chief form of advertising invested 70% of its cost, and D was also the only one who invested partly in radio.
Overall, the table indicates that TV and press are more favorable advertising form for manufacturers, next to the outdoor advertisements, while cinema and radio are the ones which