人教版高中英語選修9《Australia》教案
教學準備
教學目標
Teaching aims: (教學目標)
1. To comprehend the passage and improve the reading skills.
2. To express different views of an argument.
3. To learn about how advertisements work and avoid being controlled by ads.
教學重難點
Important points:(重點、難點)
1. Comprehension of the text.
2. Knowledge accumulation of advertising.
3. Useful words and expressions.
教學過程
I. Warming up
Please enjoy a video and some pictures and answer some questions.
1. Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?
2. What are the features(特征) of ads?
3. Where can you see ads?
設計意圖：通過給學生展示一些廣告視頻和圖片，激發(fā)學生對廣告運作的興趣，同時激發(fā)學生對相關詞匯的回憶，從而為學習課文打好鋪墊。
II. Fast reading
1. The purpose of the passage is to __________.
A. inform us of the fact that there are many advertisements in or daily life.
B. help us understand how ads work and avoid being controlled by them.
C. tell us how effective ads are
D. show us how effective ads can be made
2. Scan the headings of each section and get a general understanding of the text.
Sum up the main idea of each section
設計意圖：快速閱讀技能訓練。通過尋讀，訓練學生有目的、有選擇地快速觀覽，尋找所需要的信息的能力。。通過回答主旨問題，學生對文章的內容、結構和作者的寫作意圖有了一個整體印象。通過讓學生分段并總結段落大意，培養(yǎng)學生歸納主旨和概括能力
III. Detail reading
Read part 1 and answer questions.
Task 1 Answer the question.
Where do they advertise?
Task 2 Translate the sentence
Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements.
Read part 2 and answer questions.
Task1
1. All of the following facts about an ad in Paragraph 2 are mentioned except its ______.
A. definition B. means C. advertisers D. target audience
2. Who advertises?
3. Why do they advertise?
Task2 Fill in the table.
Read part 3 and answer questions.
Task1 Answer the question.
1. The example of the adolescent boys in the third paragraph shows us ________.
A. which group is the target of the computer games
B. it is important for the advertisers to identify the target audience
C. that young people are more likely to buy computer games
D. it makes sense to make computer games ad that appeal to adolescent boys
2. How do they decide where to advertise?
Task2 Fill in the table.
Task3 Translatethe sentences
1. Some advertisements appeal to people’sdesire to save money.Others are more likely to be noticed ifthey are funny.
2. As well as reaching the rightaudience with the right technique，advertisers must also placetheir ads in the right medium.
Task4 Retellthis part by using the information given.
How doadvertisers make effective ads?
1) Identifythe target (pay…for…, be wasted, reach, in other words, having identified, asmuch as possible, fit into, form the basis for)
2) Appeal tothe target (in order to, appeal to, some, desire, others, are more likely to,conscience, worthy citizen.)
3) Use asuitable medium (as well as, audience, technique, medium, play a big part in,television ads, a big corporation, afford, on the other hand…)
Read part4 and answer questions.
Task1 Answerthe question.
1. Doesadvertising work?
Task2 Fill in the table.
Task3 Translatethe following sentences.
On the other hand，being constantly exposed to advertisements call help to change ouropinions over time.
課后習題
Homework
假設你是一位剛剛大學畢業(yè)的廣告專業(yè)的求職學生，正接受面試，考官要你口頭描述廣告的定義以及如何制作有效廣告。
現(xiàn)在請你按照上面提示為他寫一則約120-150字的短文。
設計意圖：作業(yè)的設計真實有趣，充分練習了課堂上學過的知識還鍛煉了學生的寫作能力。
教案設計頻道小編推薦：高中英語教案 | 高三英語教案 | 高三英語教學計劃
教案設計頻道小編推薦：高中英語教案 | 高三英語教案 | 高三英語教學計劃
教學準備
教學目標
Teaching aims: (教學目標)
1. To comprehend the passage and improve the reading skills.
2. To express different views of an argument.
3. To learn about how advertisements work and avoid being controlled by ads.
教學重難點
Important points:(重點、難點)
1. Comprehension of the text.
2. Knowledge accumulation of advertising.
3. Useful words and expressions.
教學過程
I. Warming up
Please enjoy a video and some pictures and answer some questions.
1. Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?
2. What are the features(特征) of ads?
3. Where can you see ads?
設計意圖：通過給學生展示一些廣告視頻和圖片，激發(fā)學生對廣告運作的興趣，同時激發(fā)學生對相關詞匯的回憶，從而為學習課文打好鋪墊。
II. Fast reading
1. The purpose of the passage is to __________.
A. inform us of the fact that there are many advertisements in or daily life.
B. help us understand how ads work and avoid being controlled by them.
C. tell us how effective ads are
D. show us how effective ads can be made
2. Scan the headings of each section and get a general understanding of the text.
Sum up the main idea of each section
設計意圖：快速閱讀技能訓練。通過尋讀，訓練學生有目的、有選擇地快速觀覽，尋找所需要的信息的能力。。通過回答主旨問題，學生對文章的內容、結構和作者的寫作意圖有了一個整體印象。通過讓學生分段并總結段落大意，培養(yǎng)學生歸納主旨和概括能力
III. Detail reading
Read part 1 and answer questions.
Task 1 Answer the question.
Where do they advertise?
Task 2 Translate the sentence
Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements.
Read part 2 and answer questions.
Task1
1. All of the following facts about an ad in Paragraph 2 are mentioned except its ______.
A. definition B. means C. advertisers D. target audience
2. Who advertises?
3. Why do they advertise?
Task2 Fill in the table.
Read part 3 and answer questions.
Task1 Answer the question.
1. The example of the adolescent boys in the third paragraph shows us ________.
A. which group is the target of the computer games
B. it is important for the advertisers to identify the target audience
C. that young people are more likely to buy computer games
D. it makes sense to make computer games ad that appeal to adolescent boys
2. How do they decide where to advertise?
Task2 Fill in the table.
Task3 Translatethe sentences
1. Some advertisements appeal to people’sdesire to save money.Others are more likely to be noticed ifthey are funny.
2. As well as reaching the rightaudience with the right technique，advertisers must also placetheir ads in the right medium.
Task4 Retellthis part by using the information given.
How doadvertisers make effective ads?
1) Identifythe target (pay…for…, be wasted, reach, in other words, having identified, asmuch as possible, fit into, form the basis for)
2) Appeal tothe target (in order to, appeal to, some, desire, others, are more likely to,conscience, worthy citizen.)
3) Use asuitable medium (as well as, audience, technique, medium, play a big part in,television ads, a big corporation, afford, on the other hand…)
Read part4 and answer questions.
Task1 Answerthe question.
1. Doesadvertising work?
Task2 Fill in the table.
Task3 Translatethe following sentences.
On the other hand，being constantly exposed to advertisements call help to change ouropinions over time.
課后習題
Homework
假設你是一位剛剛大學畢業(yè)的廣告專業(yè)的求職學生，正接受面試，考官要你口頭描述廣告的定義以及如何制作有效廣告。
現(xiàn)在請你按照上面提示為他寫一則約120-150字的短文。
設計意圖：作業(yè)的設計真實有趣，充分練習了課堂上學過的知識還鍛煉了學生的寫作能力。
教案設計頻道小編推薦：高中英語教案 | 高三英語教案 | 高三英語教學計劃
教案設計頻道小編推薦：高中英語教案 | 高三英語教案 | 高三英語教學計劃