提到法國(guó)一定會(huì)想起法國(guó)的奢侈品,法國(guó)蘭斯商學(xué)院奢侈品管理碩士課程設(shè)置,下面小編為大家介紹。
授予學(xué)位:
Double Degree awarded by Politecnico di Milano (MIP) and Reims Management School (RMS)
Master of Science by Reims Management School and Specialized Master Degree by Politecnico di Milano
項(xiàng)目結(jié)構(gòu):
法國(guó)蘭斯管理學(xué)院與魯昂商學(xué)院正式合并,兩校合并后的校長(zhǎng)將由原蘭斯校長(zhǎng)Yves Bénard擔(dān)任。Yves Bénard曾任法國(guó)LVMH奢侈品集團(tuán)旗下酩悅香檳Moet & Chandon董事長(zhǎng)、法國(guó)國(guó)家法定產(chǎn)區(qū)管理局主席、國(guó)際葡萄與葡萄酒組織主席。因此學(xué)校的奢侈品管理專業(yè)和葡萄酒管理專業(yè)都在法國(guó)名列前茅, 屬于王牌專業(yè)。
全英文授課 400學(xué)時(shí) 12個(gè)月課程 2013年9月19日開學(xué)
學(xué)費(fèi): 14 000歐 (另100歐申請(qǐng)費(fèi))
截止日:Non-EU citizens: 21st May 2013
職業(yè)發(fā)展:
Product Manager
Project Development Manager
Merchandising Manager
Purchaser
Management Controller
Supply Chain Specialist
Packaging and development Manager
課程設(shè)置:
TERM: LUXURY VALUES FOUNDATIONS奢侈品價(jià)值基礎(chǔ)
BLOCK 1:GLOBAL ISSUES OF MANAGEMENT全球管理
General Management, Strategy 管理學(xué)基礎(chǔ)及戰(zhàn)略"
Marketing and Sales 市場(chǎng)學(xué)及營(yíng)銷<
Organization and HR Management 組織與人力資源管理
Accounting Finance 會(huì)計(jì)與金融
ICT (Information Communication Technology)Management 信息與通訊技術(shù)管理
BLOCK 2: LUXURY MARKETS, INDUSTRIES AND PLAYERS奢侈品市場(chǎng)、產(chǎn)業(yè)及從業(yè)者
Economics of Status Goods 商品經(jīng)濟(jì)概況
Origin and Characteristics, Sustainability Development and luxury行業(yè)的起源及可持續(xù)發(fā)展
Industry, Market, Actors & Business Models 產(chǎn)業(yè)的市場(chǎng)及商業(yè)模式
TERM: LUXURY VALUE MANAGEMENT奢侈品的價(jià)值管理
BLOCK 3:KEY PROCESSES IN LUXURY COMPANIES奢侈品重要流程
Value Analysis 價(jià)值分析
Value development 價(jià)值發(fā)展
Managing Assets Value, Brand valuation, Brand Protection, Intellectual Property Patent Management 管理資產(chǎn)的價(jià)值,品牌估值,品牌保護(hù),知識(shí)產(chǎn)權(quán)和專業(yè)管理
Focus on Territorial Market and Marketing, Luxury Real Estate, Champagne, Hospitality
對(duì)豪華地產(chǎn),香檳,酒店的市場(chǎng)關(guān)注
BLOCK 4: BUILDING LUXURY VALUE構(gòu)建品牌價(jià)值
Brand Management 品牌管理
Product Collection Design 產(chǎn)品系列設(shè)計(jì)
Operations, Quality Management, Supply Chain Purchasing 操作,質(zhì)量管理及供應(yīng)鏈管理
BLOCK 5DELIVERING LUXURY VALUE奢侈品價(jià)值的傳播
Channel Management, Retail Sales 渠道及零售管理
Communication Promotion 傳播與推廣
The Customer relationship 客戶關(guān)系
授予學(xué)位:
Double Degree awarded by Politecnico di Milano (MIP) and Reims Management School (RMS)
Master of Science by Reims Management School and Specialized Master Degree by Politecnico di Milano
項(xiàng)目結(jié)構(gòu):
法國(guó)蘭斯管理學(xué)院與魯昂商學(xué)院正式合并,兩校合并后的校長(zhǎng)將由原蘭斯校長(zhǎng)Yves Bénard擔(dān)任。Yves Bénard曾任法國(guó)LVMH奢侈品集團(tuán)旗下酩悅香檳Moet & Chandon董事長(zhǎng)、法國(guó)國(guó)家法定產(chǎn)區(qū)管理局主席、國(guó)際葡萄與葡萄酒組織主席。因此學(xué)校的奢侈品管理專業(yè)和葡萄酒管理專業(yè)都在法國(guó)名列前茅, 屬于王牌專業(yè)。
全英文授課 400學(xué)時(shí) 12個(gè)月課程 2013年9月19日開學(xué)
學(xué)費(fèi): 14 000歐 (另100歐申請(qǐng)費(fèi))
截止日:Non-EU citizens: 21st May 2013
職業(yè)發(fā)展:
Product Manager
Project Development Manager
Merchandising Manager
Purchaser
Management Controller
Supply Chain Specialist
Packaging and development Manager
課程設(shè)置:
TERM: LUXURY VALUES FOUNDATIONS奢侈品價(jià)值基礎(chǔ)
BLOCK 1:GLOBAL ISSUES OF MANAGEMENT全球管理
General Management, Strategy 管理學(xué)基礎(chǔ)及戰(zhàn)略"
Marketing and Sales 市場(chǎng)學(xué)及營(yíng)銷<
Organization and HR Management 組織與人力資源管理
Accounting Finance 會(huì)計(jì)與金融
ICT (Information Communication Technology)Management 信息與通訊技術(shù)管理
BLOCK 2: LUXURY MARKETS, INDUSTRIES AND PLAYERS奢侈品市場(chǎng)、產(chǎn)業(yè)及從業(yè)者
Economics of Status Goods 商品經(jīng)濟(jì)概況
Origin and Characteristics, Sustainability Development and luxury行業(yè)的起源及可持續(xù)發(fā)展
Industry, Market, Actors & Business Models 產(chǎn)業(yè)的市場(chǎng)及商業(yè)模式
TERM: LUXURY VALUE MANAGEMENT奢侈品的價(jià)值管理
BLOCK 3:KEY PROCESSES IN LUXURY COMPANIES奢侈品重要流程
Value Analysis 價(jià)值分析
Value development 價(jià)值發(fā)展
Managing Assets Value, Brand valuation, Brand Protection, Intellectual Property Patent Management 管理資產(chǎn)的價(jià)值,品牌估值,品牌保護(hù),知識(shí)產(chǎn)權(quán)和專業(yè)管理
Focus on Territorial Market and Marketing, Luxury Real Estate, Champagne, Hospitality
對(duì)豪華地產(chǎn),香檳,酒店的市場(chǎng)關(guān)注
BLOCK 4: BUILDING LUXURY VALUE構(gòu)建品牌價(jià)值
Brand Management 品牌管理
Product Collection Design 產(chǎn)品系列設(shè)計(jì)
Operations, Quality Management, Supply Chain Purchasing 操作,質(zhì)量管理及供應(yīng)鏈管理
BLOCK 5DELIVERING LUXURY VALUE奢侈品價(jià)值的傳播
Channel Management, Retail Sales 渠道及零售管理
Communication Promotion 傳播與推廣
The Customer relationship 客戶關(guān)系